青少年吸烟者的品牌偏好与广告回忆：对健康促进的一些启示
Brand preference and advertising recall in adolescent smokers: some implications for health promotion.
作者信息
Chapman S, Fitzgerald B
出版信息
Am J Public Health. 1982 May;72(5):491-4. doi: 10.2105/ajph.72.5.491.
Abstract
A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7 per cent of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles.
摘要
在澳大利亚悉尼，对1195名在校儿童进行了一项关于品牌偏好和香烟广告回忆的调查。130个现有品牌中的4个品牌，占吸烟者所吸香烟的78.7%。吸烟者正确识别经过编辑的香烟广告和标语的可能性几乎是非吸烟者的两倍。品牌偏好被认为是吸烟情况的一个重要描述指标。
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