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人工智能与即时性:设计健康传播以个性化吸引消费者和提供者。

Artificial intelligence and immediacy: designing health communication to personally engage consumers and providers.

机构信息

George Mason University, Fairfax, VA 22030, USA.

出版信息

Patient Educ Couns. 2013 Aug;92(2):205-10. doi: 10.1016/j.pec.2013.04.014. Epub 2013 May 15.

DOI:10.1016/j.pec.2013.04.014
PMID:23683341
Abstract

OBJECTIVE

We describe how ehealth communication programs can be improved by using artificial intelligence (AI) to increase immediacy.

METHODS

We analyzed major deficiencies in ehealth communication programs, illustrating how programs often fail to fully engage audiences and can even have negative consequences by undermining the effective delivery of information intended to guide health decision-making and influence adoption of health-promoting behaviors. We examined the use of AI in ehealth practices to promote immediacy and provided examples from the ChronologyMD project.

RESULTS

Strategic use of AI is shown to help enhance immediacy in ehealth programs by making health communication more engaging, relevant, exciting, and actionable.

CONCLUSION

AI can enhance the "immediacy" of ehealth by humanizing health promotion efforts, promoting physical and emotional closeness, increasing authenticity and enthusiasm in health promotion efforts, supporting personal involvement in communication interactions, increasing exposure to relevant messages, reducing demands on healthcare staff, improving program efficiency, and minimizing costs.

PRACTICE IMPLICATIONS

User-centered AI approaches, such as the use of personally involving verbal and nonverbal cues, natural language translation, virtual coaches, and comfortable human-computer interfaces can promote active information processing and adoption of new ideas. Immediacy can improve information access, trust, sharing, motivation, and behavior changes.

摘要

目的

我们描述了如何通过使用人工智能(AI)来提高即时性,从而改进电子健康传播计划。

方法

我们分析了电子健康传播计划中的主要缺陷,说明了这些计划如何未能充分吸引受众,甚至可能通过破坏旨在指导健康决策和影响促进健康行为的信息的有效传递而产生负面影响。我们研究了 AI 在电子健康实践中的使用,以促进即时性,并从 ChronologyMD 项目中提供了示例。

结果

战略性地使用 AI 被证明有助于通过使健康沟通更具吸引力、相关性、兴奋感和可操作性,来提高电子健康计划的即时性。

结论

人工智能可以通过使健康促进工作人性化、促进身体和情感上的亲近感、提高健康促进工作的真实性和热情、支持个人参与沟通互动、增加对相关信息的接触、减少对医护人员的需求、提高计划效率和最小化成本来增强电子健康的“即时性”。

实践意义

以用户为中心的 AI 方法,如使用个人化的口头和非口头暗示、自然语言翻译、虚拟教练和舒适的人机界面,可以促进积极的信息处理和新想法的采纳。即时性可以改善信息获取、信任、分享、动机和行为改变。

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