Lund Thomas B, Denver Sigrid, Nordström Jonas, Christensen Tove, Sandøe Peter
Department of Food and Resource Economics, University of Copenhagen, 1958 Frederiksberg C, Denmark.
Department of Veterinary and Animal Sciences, University of Copenhagen, 1870 Frederiksberg C, Denmark.
Animals (Basel). 2021 Jan 28;11(2):329. doi: 10.3390/ani11020329.
The relationship between animal ethics orientations and consumer demand for meat with high standards of animal welfare, and the way this relationship plays out in different countries, is not well understood. Using pork as a case study, this comparative study aims to identify the animal ethics orientations that drive purchases of welfare meat in Denmark, Germany, and Sweden.
Cross-sectional questionnaire data from representative samples of approximately 1600 consumers in each country were collected. A segmentation of pork consumers (using latent profile analysis) was carried out.
In all three countries, two subgroups were concerned about farm animal welfare: the first subgroup was driven by animal rights values; the second subgroup by animal protection values, where the main principle was that "it is all right to use animals as long as they are treated well". Other consumer groups are less concerned about farm animal welfare and display little or no preference for welfare pork.
In all three countries, dual demand for welfare pork exists. The findings of this study can be used, among others, to understand the marketability of enhanced welfare animal products and the potential for market-driven animal welfare improvements.
动物伦理取向与消费者对高标准动物福利肉类的需求之间的关系，以及这种关系在不同国家的表现方式，目前尚不清楚。本比较研究以猪肉为例，旨在确定在丹麦、德国和瑞典推动福利肉类购买的动物伦理取向。
收集了来自每个国家约1600名消费者的代表性样本的横断面问卷数据。对猪肉消费者进行了细分（使用潜在类别分析）。
在所有三个国家中，有两个亚组关注农场动物福利：第一个亚组受动物权利价值观驱动；第二个亚组受动物保护价值观驱动，其主要原则是“只要动物得到善待，使用它们是可以接受的”。其他消费群体对农场动物福利的关注较少，对福利猪肉几乎没有或没有偏好。
在所有三个国家中，对福利猪肉都存在双重需求。本研究结果可用于理解福利改善型动物产品的市场潜力以及市场驱动的动物福利改善的可能性等。
