Learning to ignore salient color distractors during serial search: evidence for experience-dependent attention allocation strategies.

Previous research has investigated whether visual salience (i.e., how much an item stands out) or perceptual load (i.e., display complexity) is the dominant factor in visual selective attention. The evidence has been mixed, with some findings supporting a dominant role for visual salience and some findings supporting a dominant role for perceptual load. However, the complex displays used to impose high perceptual load also introduce a third factor that has gone understudied until recently: the interplay between identity dilution and exposure duration. Adding display items to increase perceptual load dilutes a distractor's identity, which could decrease interference, but the task generally takes longer, which could increase distractor interference. To clarify how these factors interact, the present study used converging measures of distractor interference-both compatibility and singleton presence-to disambiguate effects due to salience, perceptual load, and identity dilution/exposure duration. Compatibility effects support perceptual load as the dominant factor, whereas singleton presence effects do not (Experiment 1). Consistent with salience-based mechanisms, significant distractor processing (both compatibility and presence effects) occurred under high perceptual load when singleton present trials preceded singleton absent trials (Experiment 2A). However, consistent with load-based mechanisms, non-significant compatibility effects occurred under high perceptual load when singleton absent trials preceded singleton present trials (Experiment 2B). Thus, the competition between salience-based and load-based mechanisms depended on the amount of prior experience with singleton present vs. absent displays, which in turn depended on the use of broad vs. narrow attentional allocation strategies. These experience-dependent effects provide further evidence that attention allocation strategies are contingent on factors such as task context and experience.