International Association for the Study of Obesity, London, United Kingdom.
Obes Rev. 2013 Oct;14 Suppl 1:13-23. doi: 10.1111/obr.12072.
The International Network for Food and Obesity/non-communicable diseases Research, Monitoring and Action Support (INFORMAS) proposes to collect performance indicators on food policies, actions and environments related to obesity and non-communicable diseases. This paper reviews existing communications strategies used for performance indicators and proposes the approach to be taken for INFORMAS. Twenty-seven scoring and rating tools were identified in various fields of public health including alcohol, tobacco, physical activity, infant feeding and food environments. These were compared based on the types of indicators used and how they were quantified, scoring methods, presentation and the communication and reporting strategies used. There are several implications of these analyses for INFORMAS: the ratings/benchmarking approach is very commonly used, presumably because it is an effective way to communicate progress and stimulate action, although this has not been formally evaluated; the tools used must be trustworthy, pragmatic and policy-relevant; multiple channels of communication will be needed; communications need to be tailored and targeted to decision-makers; data and methods should be freely accessible. The proposed communications strategy for INFORMAS has been built around these lessons to ensure that INFORMAS's outputs have the greatest chance of being used to improve food environments.
国际食物与肥胖/非传染性疾病研究、监测和行动支持网络（INFORMAS）提议收集与肥胖和非传染性疾病相关的食物政策、行动和环境的绩效指标。本文综述了现有的绩效指标传播策略，并为 INFORMAS 提出了拟采用的方法。在包括酒精、烟草、身体活动、婴儿喂养和食物环境在内的多个公共卫生领域，确定了 27 种评分和评级工具。根据使用的指标类型以及如何对其进行量化、评分方法、展示方式以及所采用的沟通和报告策略对这些工具进行了比较。这些分析对 INFORMAS 具有以下几方面的影响：评分/基准比较方法的使用非常普遍，大概是因为它是一种有效沟通进展和激发行动的方式，尽管这尚未经过正式评估；所使用的工具必须具有可信度、实用性和与政策的相关性；需要多种沟通渠道；沟通需要针对决策者进行调整和有针对性；数据和方法应该免费获取。INFORMAS 所采用的传播策略是围绕这些经验教训构建的，以确保 INFORMAS 的成果有最大的机会被用于改善食物环境。
