Zhang Xiaofei, Guo Xitong, Lai Kee-Hung, Guo Feng, Li Chenlei
1 School of Management, Harbin Institute of Technology , Harbin, China .
Telemed J E Health. 2014 Jan;20(1):39-46. doi: 10.1089/tmj.2013.0092. Epub 2013 Oct 26.
Mobile health (m-health) services are becoming increasingly popular in healthcare, but research on m-health adoption is rare. This study was designed to obtain a better understanding of m-health adoption intention.
We conducted an empirical research of a 481-respondent sample consisting of 44.7% women and 55.3% men and developed a modified theory of reasoned action (TRA) model by incorporating the nonlinearities between attitude and subjective norms and the moderating effect of gender.
The results indicate that, based on the study population in China: (1) facilitating conditions, attitude, and subjective norms are significant predictors of m-health adoption intention; (2) the model including the nonlinearities enhances its explanatory ability; (3) males enjoy a higher level of m-health adoption intention compared with females; (4) the modified TRA model can predict men's behavior intention better than that of women; and (5) males have an Edgeworth-Pareto substitutability between attitude and subjective norms in predicting m-health adoption intention.
Thus, we found gender differences in m-health adoption from the perspective of social psychology.
移动健康（m-健康）服务在医疗保健领域越来越受欢迎，但关于采用m-健康的研究却很少。本研究旨在更好地理解采用m-健康的意图。
我们对481名受访者进行了实证研究，其中女性占44.7%，男性占55.3%，并通过纳入态度与主观规范之间的非线性关系以及性别的调节作用，开发了一个修正的理性行动理论（TRA）模型。
结果表明，基于中国的研究人群：（1）促进条件、态度和主观规范是采用m-健康意图的重要预测因素；（2）包含非线性关系的模型增强了其解释能力；（3）男性采用m-健康的意图水平高于女性；（4）修正的TRA模型预测男性行为意图的能力优于女性；（5）在预测采用m-健康的意图时，男性在态度和主观规范之间具有埃奇沃思-帕累托替代性。
因此，我们从社会心理学角度发现了采用m-健康方面的性别差异。
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