Romano Ron, Baum Neil
J Med Pract Manage. 2014 May-Jun;29(6):369-72.
Patients with a computer and access to social media can now easily and effortlessly comment on your practice and your services. Most comments about physicians are positive. However, a negative one may be posted by a disgruntled patient and can severely impact your practice with a mere mouse click. A physician's most valuable asset is his or her reputation. This article will discuss how to manage and protect your online reputation.
拥有电脑并能使用社交媒体的患者现在可以轻松、毫不费力地对你的执业情况和服务发表评论。大多数关于医生的评论都是正面的。然而,心怀不满的患者可能会发布负面评论,只需轻轻一点鼠标,就可能对你的执业产生严重影响。医生最宝贵的资产是他或她的声誉。本文将讨论如何管理和保护你的在线声誉。