Aquino Estela M L, Araujo Maria Jenny, Almeida Maria da Conceição C, Conceição Patrícia, Andrade Célia Regina de, Cade Nágela Valadão, Carvalho Marilia Sá, Figueiredo Roberta Carvalho de, Fonseca Maria de Jesus M da, Giatti Luana, Menezes Greice Maria de Souza, Nunes Maria Angélica, Souza Angelita Gomes de, Vasconcellos-Silva Paulo R, Vigo Alvaro
Rev Saude Publica. 2013 Jun;47 Suppl 2:10-8. doi: 10.1590/s0034-8910.2013047003953.
To present the recruitment and communication strategies of the ELSA-Brasil (Estudo Longitudinal de Saúde do Adulto - Brazilian Longitudinal Study for Adult Health).
The strategies were directed at dissemination, institutionalization and recruitment. The communication actions intended to promote the strengthening of a positive institutional image for the study, knowledge management and an effective dialogue with its target audience. An official website was created in order to communicate with different audiences, to disseminate scientific knowledge, and to contribute to consolidate the image of the study within society.
We recruited 16,435 men and women, active employees and retirees of six public institutions of education and research, to constitute the cohort of 15,105 participants. The recruitment goals were fully achieved in the six centers, with a slight predominance of women and of younger adults, and slightly fewer employees with lower level of schooling.
The strategies used were adequate and essential to the successful inclusion and participation of the employees.
介绍巴西成人健康纵向研究（ELSA-Brasil）的招募与沟通策略。
这些策略针对传播、制度化和招募。沟通行动旨在促进强化该研究的正面机构形象、知识管理以及与目标受众的有效对话。创建了一个官方网站，以便与不同受众沟通、传播科学知识，并有助于巩固该研究在社会中的形象。
我们招募了16435名男性和女性，他们是六个公共教育和研究机构的在职员工和退休人员，组成了15105名参与者的队列。六个中心均完全实现了招募目标，女性和年轻人略占多数，受教育程度较低的员工略少。
所采用的策略对于员工的成功纳入和参与而言是充分且必要的。
Zotero 插件