a Department of Human Biology, Faculty of Health , Medicine and Life Sciences, Maastricht University , Maastricht , The Netherlands.
Crit Rev Food Sci Nutr. 2015;55(11):1552-60. doi: 10.1080/10408398.2012.754738.
European regulations mandate that only substantiated and approved statements can be used as nutrition- and health-related claims in food marketing. A thorough understanding of consumer perceptions of these approved claims is needed to assess their impact on both the purchase intention of functional foods and the development of innovative functional food concepts. In this paper, a conceptual framework on the European consumers' perception of nutrition and health claims on these functional foods is proposed. Through a literature review, common independent variables are structured, and an analysis of these variables shows that nutrition and health claims are mostly only perceived positive by specific target consumers (who need the product, accept the ingredient, understand the benefit, and trust the brand). These consumers indicate that the products with substantiated and approved claims help them in reaching overall health goals. This increased expectation in functional efficacy may mediate an increase in repurchase intent, overall liking, and the amount consumers are willing to spend. Other consumers, however, may have adverse reactions towards nutrition and health claims on functional foods. Implications for the consumer and the industry are discussed.
欧洲法规规定，只有经过证实和批准的声明才能在食品营销中作为与营养和健康相关的声称使用。为了评估这些批准的声称对功能性食品购买意愿和创新功能性食品概念发展的影响，需要深入了解消费者对这些声称的看法。本文提出了一个关于欧洲消费者对这些功能性食品的营养和健康声称看法的概念框架。通过文献回顾，对常见的自变量进行了结构化分析，对这些变量的分析表明，营养和健康声称大多只被特定的目标消费者（需要产品、接受成分、理解益处、信任品牌的消费者）认为是正面的。这些消费者表示，具有证实和批准的声称的产品有助于他们实现整体健康目标。对功能性功效的这种期望的增加可能会导致购买意愿、整体喜好度以及消费者愿意花费的金额的增加。然而，其他消费者可能对功能性食品上的营养和健康声称有不良反应。本文讨论了对消费者和行业的影响。
