Winterbauer Nancy L, Garrett Kathy C, Hyde Samantha, Feinberg Valerie, Husband Laureen, Landry Karen, Sylvester James E
Prog Community Health Partnersh. 2013 Winter;7(4):443-9. doi: 10.1353/cpr.2013.0048.
The purpose of this paper is to describe a process and technical requirements for the development of a video and related communications strategy that CBPR partnerships can use to recruit policymakers to participatory research. Policymakers play a critical role in social change agendas, yet are often difficult to engage for a variety of reasons, including limited availability and multiple, competing demands and constituencies. This paper draws on the experience of the Healthy Jacksonville Childhood Obesity Prevention Coalition, a 10-year-old partnership with a large membership and strong community roots in Duval County, Florida. The objectives of the communications strategy were to engage local and state policymakers in policy change that would positively affect childhood obesity prevention; educate policymakers about the social determinants of health, particularly those related to childhood obesity; and to do so in a way that elicited champions for the coalition's goals.
本文旨在描述一个视频及相关沟通策略的制定过程和技术要求，社区参与性行动研究伙伴关系（CBPR）可利用该策略招募政策制定者参与参与性研究。政策制定者在社会变革议程中发挥着关键作用，但由于各种原因，包括时间有限以及存在多种相互竞争的需求和选民群体，往往难以参与进来。本文借鉴了健康杰克逊维尔儿童肥胖预防联盟的经验，该联盟已有十年历史，成员众多，在佛罗里达州杜瓦尔县有着深厚的社区根基。沟通策略的目标是促使地方和州政策制定者进行政策变革，以积极影响儿童肥胖预防工作；向政策制定者宣传健康的社会决定因素，尤其是与儿童肥胖相关的因素；并以一种能够为联盟目标赢得支持者的方式来实现这些目标。
