a School of Psychology , Massey University , Wellington , New Zealand.
Psychol Health. 2014;29(8):877-95. doi: 10.1080/08870446.2014.893345. Epub 2014 Mar 17.
A range of negative health outcomes are associated with young adults' drinking practices. One key arena where images of, and interaction about, drinking practices occurs is social networking sites, particularly Facebook. This study investigated the ways in which young adults' talked about and understood their uses of Facebook within their drinking practices. Face-to-face, semi-structured interviews were conducted with seven New Zealand young adults as they displayed, navigated and talked about their Facebook pages and drinking behaviours. Our social constructionist thematic analysis identified three major themes, namely 'friendship group belonging', 'balanced self-display' and 'absences in positive photos'. Drinking photos reinforced friendship group relationships but time and effort was required to limit drunken photo displays to maintain an overall attractive online identity. Positive photos prompted discussion of negative drinking events which were not explicitly represented. Together these understandings of drinking photos function to delimit socially appropriate online drinking displays, effectively 'airbrushing' these visual depictions of young adults' drinking as always pleasurable and without negative consequences. We consider the implications of these findings for ways alcohol health initiatives may intervene to reframe 'airbrushed' drinking representations on Facebook and provoke a deeper awareness among young people of drinking practices and their online displays.
一系列负面的健康后果与年轻人的饮酒行为有关。年轻人的饮酒行为和观念主要在社交网站上进行交流，尤其是 Facebook。本研究旨在探讨年轻人在饮酒行为中如何谈论和理解他们对 Facebook 的使用。研究采用面对面、半结构化访谈的形式，对 7 名新西兰年轻人进行了访谈，观察他们展示、浏览和谈论自己的 Facebook 页面和饮酒行为。我们的社会建构主义主题分析确定了三个主要主题，即“友谊群体归属感”、“平衡的自我展示”和“正面照片中的缺失”。饮酒照片强化了友谊群体关系，但需要花费时间和精力来限制醉酒照片的展示，以保持整体有吸引力的在线形象。正面照片促使人们讨论没有明确表示的负面饮酒事件。这些对饮酒照片的理解共同限制了社交上适当的在线饮酒展示，有效地“美化”了年轻人饮酒的这些视觉表现，使其始终显得愉快且没有负面后果。我们考虑了这些发现对酒精健康干预措施的影响，这些措施可能会重新构建 Facebook 上“美化”的饮酒形象，并促使年轻人更深入地了解他们的饮酒行为和在线展示。
