Whitehill Jennifer M, Pumper Megan A, Moreno Megan A
Department of Health Promotion and Policy, University of Massachusetts Amherst, Amherst, MA, USA.
Center for Child Health, Behavior and Development, Seattle Children's Research Institute, Seattle, WA, USA.
Subst Abuse Treat Prev Policy. 2015 May 20;10:21. doi: 10.1186/s13011-015-0016-3.
Emerging adults have high rates of heavy episodic drinking (binge drinking) and related risks including alcohol-impaired driving. To understand whether social networking sites (SNSs) used on mobile devices represent a viable platform for real-time interventions, this study measured emerging adults' use of two popular SNSs (Facebook and Twitter) during the Mifflin Street Block Party. This annual festival is held in Madison, Wisconsin and is known for high alcohol consumption.
Event attendees ages 18-23 years were recruited by young adult research assistants (>21 years). Participants completed a brief in-person interview assessing drinking intensity, use of SNSs, and use of SNSs to plan transportation. Analyses included t-tests, chi-squared tests, and Fisher's exact tests. At the event, nearly all of the 200 participants (97 %) consumed alcohol and 18 % met criteria for heavy episodic drinking. Approximately one-third of participants had used Facebook or Twitter on the day of the event. Facebook use (23 %) was more prevalent than Twitter use (18 %), especially among heavy episodic drinkers. Use of either SNS was 41 % among females and 24 % among males (χ (2)=6.01; df=1; p=0.01). Plans to use a SNS to arrange transportation were relatively uncommon (4 %), but this was more frequent among heavy episodic drinkers (11 %) compared to non-heavy episodic drinkers (2 %) (Fisher's exact p=0.02).
These results indicate that SNSs are used during alcohol consumption and warrant exploration as a way to facilitate connections to resources like safe ride services.
新兴成年人中重度饮酒（狂饮）的比例较高，且存在包括酒后驾车在内的相关风险。为了解移动设备上使用的社交网站是否是进行实时干预的可行平台，本研究测量了新兴成年人在米夫林街街区派对期间对两个流行社交网站（脸书和推特）的使用情况。这个年度节日在威斯康星州麦迪逊市举行，以高酒精消费量而闻名。
18 - 23岁的活动参与者由成年研究助理（>21岁）招募。参与者完成了一次简短的面对面访谈，评估饮酒强度、社交网站的使用情况以及使用社交网站规划交通的情况。分析包括t检验、卡方检验和费舍尔精确检验。在活动中，近200名参与者中的几乎所有人（97%）都饮酒，18%符合重度饮酒标准。大约三分之一的参与者在活动当天使用过脸书或推特。脸书的使用（23%）比推特的使用（18%）更普遍，尤其是在重度饮酒者中。女性使用任何一种社交网站的比例为41%，男性为24%（χ(2)=6.01；自由度=1；p = 0.01）。使用社交网站安排交通的计划相对少见（4%），但与非重度饮酒者（2%）相比，重度饮酒者中这种情况更常见（11%）（费舍尔精确检验p = 0.02）。
这些结果表明，社交网站在饮酒期间被使用，值得探索将其作为一种促进与安全乘车服务等资源建立联系的方式。
