Cavagnaro Daniel R, Gonzalez Richard, Myung Jay I, Pitt Mark A
Mihaylo College of Business and Economics, California State University, Fullerton dcavagnaro.
Department of Psychology, University of Michigan.
Manage Sci. 2013 Feb;59(2):358-375. doi: 10.1287/mnsc.1120.1558.
Collecting data to discriminate between models of risky choice requires careful selection of decision stimuli. Models of decision making aim to predict decisions across a wide range of possible stimuli, but practical limitations force experimenters to select only a handful of them for actual testing. Some stimuli are more diagnostic between models than others, so the choice of stimuli is critical. This paper provides the theoretical background and a methodological framework for adaptive selection of optimal stimuli for discriminating among models of risky choice. The approach, called Adaptive Design Optimization (ADO), adapts the stimulus in each experimental trial based on the results of the preceding trials. We demonstrate the validity of the approach with simulation studies aiming to discriminate Expected Utility, Weighted Expected Utility, Original Prospect Theory, and Cumulative Prospect Theory models.
收集数据以区分风险选择模型需要仔细选择决策刺激。决策模型旨在预测在各种可能刺激下的决策,但实际限制迫使实验者只能选择少数刺激进行实际测试。有些刺激在不同模型之间比其他刺激更具诊断性,因此刺激的选择至关重要。本文为区分风险选择模型的最优刺激的自适应选择提供了理论背景和方法框架。这种方法称为自适应设计优化(ADO),它根据前一次试验的结果在每个实验试验中调整刺激。我们通过模拟研究来证明该方法的有效性,这些模拟研究旨在区分期望效用、加权期望效用、原始前景理论和累积前景理论模型。