公共住房社区中面向肥胖群体和年轻人的餐厅营销。
Obesogenic and youth oriented restaurant marketing in public housing neighborhoods.
作者信息
Lee Rebecca E, Heinrich Katie M, Reese-Smith Jacqueline Y, Regan Gail R, Adamus-Leach Heather J
机构信息
College of Nursing and Health Innovation, Arizona State University, Phoenix, AZ, USA.
Assistant Professor, Department of Kinesiology, Kansas State University, Manhattan, KS, USA.
出版信息
Am J Health Behav. 2014 Mar;38(2):218-24. doi: 10.5993/AJHB.38.2.7.
OBJECTIVES
To compare restaurant marketing by restaurant and neighborhood type.
METHODS
All restaurants (61=fast food, FF; 72=table service, TS) within an 800-meter radius of 13 public housing developments (HD) and 4 comparison neighborhoods were audited using the Restaurant Assessment Tool©2010. HD neighborhoods were lower income and higher minority than comparison neighborhoods with similar density and street connectivity.
RESULTS
Restaurants in HD neighborhoods had fewer healthy entrées than comparison neighborhoods. FF restaurants had cheaper beverages and more children's meals, supersize drinks, free prize with purchase, super-size items, special characters, and more items geared to driving than TS restaurants.
CONCLUSIONS
Residents of lower socioeconomic neighborhoods may be differentially exposed to unhealthy food options.
目的
比较不同类型餐厅及不同社区类型的餐厅营销情况。
方法
使用2010年餐厅评估工具对13个公共住房开发区（HD）和4个对照社区半径800米范围内的所有餐厅（61家快餐餐厅，FF；72家提供桌餐服务的餐厅，TS）进行审核。HD社区的收入低于对照社区，少数族裔比例高于对照社区，二者密度和街道连通性相似。
结果
HD社区的餐厅提供的健康主菜比对照社区少。快餐餐厅的饮料价格更低，儿童餐、超大杯饮料、消费即赠奖品、超大号食品、特色食品以及与驾车相关的食品比提供桌餐服务的餐厅更多。
结论
社会经济地位较低社区的居民接触不健康食品选择的情况可能存在差异。
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