Goetzke Beate, Nitzko Sina, Spiller Achim
Department of Agricultural Economics and Rural Development - Marketing of Food and Agricultural Products, Georg-August University of Goettingen, Platz der Göttinger Sieben 5, 37073 Goettingen, Germany.
Department of Agricultural Economics and Rural Development - Marketing of Food and Agricultural Products, Georg-August University of Goettingen, Platz der Göttinger Sieben 5, 37073 Goettingen, Germany.
Appetite. 2014 Jun;77:94-103. doi: 10.1016/j.appet.2014.02.012. Epub 2014 Mar 13.
Health is an important motivation for the consumption of both organic and functional foods. The aim of this study was to clarify to what extent the consumption of organic and functional foods are characterized by a healthier lifestyle and a higher level of well-being. Moreover, the influence of social desirability on the respondents' response behavior was of interest and was also analyzed. Well-being and health was measured in a sample of 555 German consumers at two levels: the cognitive-emotional and the behavioral level. The results show that although health is an important aspect for both functional food and organic food consumption, these two forms of consumption were influenced by different understandings of health: organic food consumption is influenced by an overall holistic healthy lifestyle including a healthy diet and sport, while functional food consumption is characterized by small "adjustments" to lifestyle to enhance health and to increase psychological well-being. An overlap between the consumption of organic and functional food was also observed. This study provides information which enables a better characterization of the consumption of functional food and organic food in terms of well-being and health.
健康是推动有机食品和功能性食品消费的重要因素。本研究的目的是阐明有机食品和功能性食品的消费在多大程度上以更健康的生活方式和更高的幸福感为特征。此外，社会期望对受访者反应行为的影响也受到关注并进行了分析。在555名德国消费者的样本中，从认知 - 情感和行为两个层面衡量了幸福感和健康状况。结果表明，尽管健康是功能性食品和有机食品消费的一个重要方面，但这两种消费形式受到对健康的不同理解的影响：有机食品消费受到包括健康饮食和运动在内的整体健康生活方式的影响，而功能性食品消费的特点是对生活方式进行小的“调整”以增强健康和提高心理健康水平。还观察到有机食品和功能性食品消费之间存在重叠。本研究提供的信息有助于更好地从幸福感和健康角度描述功能性食品和有机食品的消费情况。
