Department of Surgery, University of Utah, Salt Lake City, Utah.
Department of Surgery, The University of Texas Medical School at Houston, Houston, Texas.
J Surg Res. 2014 Jul;190(1):36-40. doi: 10.1016/j.jss.2014.02.029. Epub 2014 Feb 23.
Social media is a cornerstone of modern society and its use in health care has rapidly expanded in recent years. "Live Tweeting" of professional meetings is a growing way for participants to communicate with peers. The goal of this study was to analyze the initial experience with implementation of a Twitter Team at the 2013 Academic Surgical Congress (ASC).
Four ASC attendees were designated as the "Twitter Team" for the 2013 meeting. Organizational leadership prominently promoted the unique meeting hashtag (#2013ASC). Twdocs and TweetReach were used to aggregate data 1 wk after the meeting.
A total of 58 independent users posted tweets with the #2013ASC hashtag during the week of the meeting. Total tweets numbered 434, with 288 original tweets. Of the 37 users who were identifiable individuals, 19 were in attendance at the ASC; 18 of the identifiable individuals were members of either the Association for Academic Surgery and/or the Society of University Surgeons. The ASC Twitter Team was responsible for 76% of all #2013ASC tweets. The three most common content areas for tweets were promotional (147), content related from presidential sessions (96), and social (75).
Twitter provides a meaningful social media format for sharing information during academic surgical meetings. The use of Twitter sharply expands the available audience for meeting proceedings and broadens the discussion venue for scholarly activity. "Tweeting the meeting" represents an important future direction for information dissemination in academic surgery.
社交媒体是现代社会的基石，近年来其在医疗保健领域的应用迅速扩大。专业会议的“实时推文”是与会者与同行交流的一种日益增长的方式。本研究的目的是分析 2013 年学术外科大会（ASC）实施 Twitter 团队的初步经验。
四名 ASC 与会者被指定为 2013 年会议的“Twitter 团队”。组织领导层大力推广独特的会议标签（#2013ASC）。Twdocs 和 TweetReach 用于在会议结束后 1 周内汇总数据。
在会议周期间，共有 58 个独立用户发布了带有#2013ASC 标签的推文。总推文数为 434 条，其中 288 条为原创推文。在可识别的 37 个用户中，有 19 人出席了 ASC；18 个可识别的用户是学术外科协会和/或大学外科医生协会的成员。ASC Twitter 团队负责了所有#2013ASC 推文的 76%。推文最常见的三个内容领域是宣传（147）、总统会议相关内容（96）和社交（75）。
Twitter 为在学术外科会议期间共享信息提供了有意义的社交媒体格式。使用 Twitter 可以大大扩大会议内容的受众范围，并为学术活动的讨论提供更广泛的场所。“推文会议”代表了学术外科领域信息传播的一个重要未来方向。
