Ziemba Yonah C, Razzano Dana, Allen Timothy C, Booth Adam L, Anderson Scott R, Champeaux Anne, Feldman Michael D, Fitzhugh Valerie, Gittens Simone, Grider Marilea, Gupta Mary, Hanos Christina, Kelly Karen, Kothari Tarush, Laudadio Jennifer, Lin Amy Y, Mirza Kamran M, Montone Kathleen T, Prieto Victor G, Remick Daniel G, Riddle Nicole D, Schubert Michael, Suskie Kelley, Zafar Nadeem, Robboy Stanley J, Markwood Priscilla S
Zucker School of Medicine at Hofstra/Northwell, Hempstead, NY, USA.
Westchester Medical Center, New York Medical College, Valhalla, NY, USA.
Acad Pathol. 2020 Jul 17;7:2374289520934019. doi: 10.1177/2374289520934019. eCollection 2020 Jan-Dec.
The use of social media at academic conferences is expanding, and platforms such as Twitter are used to share meeting content with the world. Pathology conferences are no exception, and recently, pathology organizations have promoted social media as a way to enhance meeting exposure. A social media committee was formed ad hoc to implement strategies to enhance social media involvement and coverage at the 2018 and 2019 annual meetings of the Association of Pathology Chairs. This organized approach resulted in an 11-fold increase in social media engagement compared to the year prior to committee formation (2017). In this article, the social media committee reviews the strategies that were employed and the resultant outcome data. In addition, we categorize tweets by topic to identify the topics of greatest interest to meeting participants, and we discuss the differences between Twitter and other social media platforms. Lastly, we review the existing literature on this topic from 23 medical specialties and health care fields.
学术会议上社交媒体的使用正在不断扩展，推特等平台被用于向全世界分享会议内容。病理学会议也不例外，最近，病理学组织将社交媒体作为增加会议曝光度的一种方式加以推广。为在2018年和2019年病理学主席协会年会上实施增强社交媒体参与度和覆盖面的策略，临时成立了一个社交媒体委员会。与委员会成立前一年（2017年）相比，这种有组织的方法使社交媒体参与度增长了11倍。在本文中，社交媒体委员会回顾了所采用的策略以及由此产生的结果数据。此外，我们按主题对推文进行分类，以确定会议参与者最感兴趣的主题，并讨论推特与其他社交媒体平台之间的差异。最后，我们回顾了来自23个医学专业和医疗保健领域关于该主题的现有文献。
