Anderson George, Gleeson Suzanne, Rissel Chris, Wen Li Ming, Bedford Karen
Health Promotion Service, Sydney Local Health District, King George V Building Missenden Road, Camperdown, NSW 2050, Australia.
School of Public Health, University of Sydney, Level 6, Charles Perkins Centre (D17), University of Sydney, NSW 2006, Australia.
Health Promot J Austr. 2014 Aug;25(2):143-6. doi: 10.1071/HE13112.
ISSUE ADDRESSED This paper explored the first-time use of Twitter by the Australian Health Promotion Association (AHPA) at its 2013 National Health Promotion Conference.
The @AHPA_AU Twitter account and #AHPA2013 hashtag were established and included in the conference program. Attendees were encouraged throughout the conference to use it. A total of 748 tweets were captured under the hashtag #AHPA2013 in chronological order from 16-19 June 2013. Tweets with photos and more than one hashtag were recorded. A thematic analysis of tweets was conducted.
Thirteen broad themes were identified, with each of the 748 tweets allocated to one of the themes. Tweets about keynote sessions made up 38% of all tweets, followed by 14% for concurrent sessions. A photo was included in 11% of tweets, and 25% were sent to more than one hashtag. There were 96 tweeters; 75% of them posted five or less tweets and ~9%, including a professional blogger, posted greater than 20 tweets. At the Aboriginal and Torres Strait Islander pre-conference workshop there was a relatively high level of Twitter engagement.
Twitter could potentially be useful for promoting conference content and activities, but what it adds in value to a health promotion conference cannot be determined by this study. SO WHAT? This paper highlights the engagement of tweeters with conference content and activities and suggests that tweeting benefited from the engagement of a professional health blogger.
探讨的问题 本文探讨了澳大利亚健康促进协会（AHPA）在其2013年全国健康促进会议上首次使用推特的情况。
创建了@AHPA_AU推特账号和#AHPA2013主题标签，并将其纳入会议议程。在整个会议期间鼓励参会者使用。按时间顺序从2013年6月16日至19日收集了#AHPA2013主题标签下的748条推文。记录了带有照片和多个主题标签的推文。对推文进行了主题分析。
确定了13个广泛的主题，748条推文中的每一条都被分配到其中一个主题。关于主题演讲的推文占所有推文的38%，其次是并行会议，占14%。11%的推文包含照片，25%的推文被发送到多个主题标签。有96位推特用户；其中75%发布了5条或更少的推文，约9%，包括一位专业博主，发布了超过20条推文。在原住民和托雷斯海峡岛民会前研讨会上，推特的参与度相对较高。
推特可能有助于推广会议内容和活动，但本研究无法确定它为健康促进会议增加了什么价值。那又怎样？本文强调了推特用户对会议内容和活动的参与，并表明推文受益于一位专业健康博主的参与。
