Berg Carla J, Stratton Erin, Sokol Michael, Santamaria Andrew, Bryant Lawrence, Rodriguez Rolando
Emory University Rollins School of Public Health, Department of Behavioral Sciences and Health Education, Atlanta, GA, USA.
Marketzero, LLC, Atlanta, GA, USA.
Am J Health Behav. 2014 Sep;38(5):668-80. doi: 10.5993/AJHB.38.5.4.
To examine the feasibility, acceptability, and potential effectiveness of an online intervention targeting college smokers. The incentives involved discounted or free goods and services from businesses proximal to each campus.
A randomized controlled trial was conducted with 122 current smokers recruited from 2 Southeastern US universities. The intervention involved health behavior monitoring, targeted messaging, and incentives for healthy goods and services versus the American Cancer Society's Guide to Quitting Smoking online.
The intervention achieved greater adherence and utilization (p's < .001). Overall, 55.6% learned about a local business through this program. At end-of-treatment, intervention participants less frequently attempted to quit (p = .02) but smoked fewer cigarettes/day (p = .05). Both groups demonstrated significant end-of-treatment cessation rates.
This intervention demonstrated feasibility and acceptability.
研究针对大学生吸烟者的在线干预措施的可行性、可接受性和潜在效果。激励措施包括各校园附近商家提供的打折或免费商品及服务。
对从美国东南部2所大学招募的122名当前吸烟者进行了一项随机对照试验。干预措施包括健康行为监测、针对性信息推送以及针对健康商品和服务的激励措施，对照组则是美国癌症协会的在线戒烟指南。
干预措施实现了更高的依从性和利用率（p值<0.001）。总体而言，55.6%的人通过该项目了解到当地一家商家。在治疗结束时，干预组参与者尝试戒烟的频率较低（p = 0.02），但每天吸烟量较少（p = 0.05）。两组在治疗结束时均显示出显著的戒烟率。
该干预措施证明了其可行性和可接受性。
