Gerbert B, Maguire B
Division of Behavioral Sciences, School of Dentistry, University of California, San Francisco 94143-0754.
Public Health Rep. 1989 Mar-Apr;104(2):130-3.
Public acceptance of the Surgeon General's brochure, "Understanding AIDS," was investigated in a nationwide telephone survey of a representative sample of 2,000 adults generated by random digit dialing. A response rate of 75 percent was achieved. A total of 59 percent of respondents remembered receiving the brochure; of these, 68 percent read most of it and 20 percent read half of it or less. Most respondents reacted positively; 86 percent believed that it was a good use of government money, and only 7 percent would have preferred not getting it. Analysis by demographic characteristics indicated that blacks and young people were less likely to remember receiving the brochure than were whites and retired persons. The public health community can assume that the mailing met with resounding approval and that other public health brochures would be welcomed.
通过随机数字拨号在全国范围内对2000名成年人的代表性样本进行电话调查，以研究公众对卫生局局长手册《了解艾滋病》的接受情况。实现了75%的回复率。共有59%的受访者记得收到过该手册；其中，68%的人阅读了大部分内容，20%的人阅读了一半或更少。大多数受访者反应积极；86%的人认为这是政府资金的良好用途，只有7%的人宁愿没有收到它。按人口特征分析表明，与白人和退休人员相比，黑人和年轻人不太可能记得收到过该手册。公共卫生界可以认为这次邮寄获得了广泛认可，其他公共卫生手册也会受到欢迎。
