Tat John, Nguy Mike, Tong Eric K, Cheng Aaron J, Chung Lois Y, Sadler Georgia Robins
Department of Cell and Molecular Biology, The Scripps Research Institute, 10550 North Torrey Pines Rd MB-07, La Jolla, CA, 92037-1000, USA.
J Cancer Educ. 2015 Mar;30(1):26-30. doi: 10.1007/s13187-014-0695-x.
The Asian Grocery Store-Based Cancer Education Program (the Program) is a proven strategy for promoting early breast cancer detection among Asian American women. The authors sought to test whether the same public health model can become an effective strategy for increasing the Asian community's awareness of the California Smokers' Helpline (the Helpline) and thereby, potentially decreasing this community's use of tobacco products. The new module, mainly staffed by four well-trained, volunteer undergraduates, explained the risks of first- and second-hand tobacco exposure and how to access the Helpline's services. A brochure, provided in English, Chinese, Korean, and Vietnamese (the Helpline's available Asian languages), was used to guide the bicultural, bilingual students' tobacco-related discussions with shoppers. The students' repeated presence at the nine partnering Asian grocery stores served as reminders of the Helpline's availability. In its first year of operation, the student trainers reached 1,052 men and 1,419 women with tobacco cessation messages. Equally important, the participating grocery stores' managers did not object to students telling their customers to quit using the tobacco products sold in their stores. The results suggest that the Program's tobacco cessation module is a viable, community-specific, public health strategy. It is also a strategy with the potential for applications to reduce other health threats.
基于亚洲杂货店的癌症教育项目（该项目）是一种经证实的策略，可促进亚裔美国女性早期乳腺癌检测。作者试图测试相同的公共卫生模式是否能成为提高亚裔社区对加州戒烟热线（该热线）认识的有效策略，从而有可能减少该社区烟草产品的使用。新模块主要由四名训练有素的本科志愿者负责，讲解了一手和二手烟草暴露的风险以及如何获取热线服务。提供了英文、中文、韩文和越南文（热线提供的亚洲语言）的宣传册，用于指导这些具备两种文化背景、会说两种语言的学生与购物者进行与烟草相关的讨论。学生们反复出现在九家合作的亚洲杂货店，以此提醒人们热线的存在。在运营的第一年，学生培训员向1052名男性和1419名女性传达了戒烟信息。同样重要的是，参与项目的杂货店经理并不反对学生告知顾客停止使用店内销售的烟草产品。结果表明，该项目的戒烟模块是一种可行的、针对特定社区的公共卫生策略。它也是一种有可能应用于减少其他健康威胁的策略。
