Jaine Richard, Russell Marie, Edwards Richard, Thomson George
Department of Public Health, University of Otago - Wellington, PO Box 7343, Wellington South, New Zealand.
N Z Med J. 2014 Jun 20;127(1396):53-66.
We aimed to explore New Zealand tobacco retailers' views on selling tobacco, the forthcoming 2012 point of sale display ban and two other potential tobacco control interventions in the retail setting: compulsory sales of nicotine replacement therapy and licensing of tobacco retailers.
We carried out in-depth interviews with 18 retailers from a variety of store types where tobacco was sold. Stores were selected from a range of locations with varying levels of deprivation. We used thematic analysis to analyse the data.
All but four of the retailers were ambivalent about selling tobacco, would rather not sell it, or fell back on a business imperative for justification. Only one retailer was explicitly unconcerned about selling tobacco products. Most participants had few or no concerns about the removal of point-of-sale displays. Issues which were raised were mainly practical and logistical issues with the removal of displays. Only three thought sales would definitely be reduced. The majority of the retailers were not opposed to a possible requirement that nicotine replacement therapy products be made available wherever tobacco products are sold. Ten supported a licensing or registration scheme for tobacco retailers, and only three were opposed.
We found widespread ambivalence about selling tobacco. There was considerable support for the licensing of tobacco retailers and other potential tobacco control measures. The retailers' attitudes about potential financial costs and security issues from a tobacco display ban were at odds with the tobacco industry predictions and the views of retailers' organisations. Some retailers appear to be potential allies for tobacco control. This is in contrast to retailer organisations, which may be out of step with many of their members in their strong opposition to retail tobacco control interventions.
我们旨在探究新西兰烟草零售商对于销售烟草、即将实施的2012年销售点展示禁令以及零售环境中另外两项潜在烟草控制干预措施的看法：强制销售尼古丁替代疗法产品以及对烟草零售商进行许可管理。
我们对18家销售烟草的不同类型商店的零售商进行了深入访谈。商店从一系列贫困程度不同的地点选取。我们采用主题分析法对数据进行分析。
除了四名零售商外，其他零售商对于销售烟草都持矛盾态度，宁愿不销售烟草，或者以商业必要性为由进行辩解。只有一名零售商明确表示对销售烟草产品毫不在意。大多数参与者对移除销售点展示物几乎没有或根本没有担忧。提出的问题主要是移除展示物的实际和后勤问题。只有三人认为销量肯定会减少。大多数零售商不反对在销售烟草产品的任何地方都提供尼古丁替代疗法产品的可能要求。十人支持对烟草零售商实行许可或注册制度，只有三人反对。
我们发现零售商对于销售烟草普遍持矛盾态度。对于烟草零售商许可管理及其他潜在烟草控制措施有相当多的支持。零售商对于烟草展示禁令可能带来的财务成本和安全问题的态度与烟草行业的预测以及零售商组织的观点不一致。一些零售商似乎是烟草控制的潜在盟友。这与零售商组织形成对比，后者在强烈反对零售烟草控制干预措施方面可能与其许多成员的立场不一致。
