Paynter Janine, Glover Marewa, Bullen Chris, Sonia Deepika
Social and Community Health, School of Population Health, University of Auckland, Auckland, New Zealand.
Centre for Tobacco Control Research, School of Population Health, University of Auckland, Auckland, New Zealand.
Tob Control. 2016 May;25(3):319-24. doi: 10.1136/tobaccocontrol-2014-052045. Epub 2015 Apr 14.
Reduction of the availability of tobacco has been proposed as a means of reducing and denormalising tobacco use. Some retailers have stopped selling tobacco. Therefore, we investigated how willing New Zealand convenience store owners were to stop selling tobacco or sell nicotine replacement therapy. Promotion of their stores was offered as an incentive to stop selling tobacco.
We asked convenience store owners in the Auckland metropolitan region of New Zealand to choose one of three actions. The first was to stop selling tobacco for a short period of time; the second was to restrict the hours that they sold tobacco; the third was to display and sell nicotine replacement therapy. All participating retailers completed a short interview about selling tobacco. We also surveyed customers about nicotine replacement and cessation.
One-third of eligible retailers agreed to participate. Most who participated (93%) were unwilling to stop or restrict tobacco sales and 2 (7%) had already stopped selling tobacco. Tobacco was perceived as a key product for their businesses. Very few customers who purchased cigarettes noticed nicotine replacement therapy or obtained it from convenience stores.
Substantially reducing the availability of tobacco in communities is likely to require legislative approaches, underpinned by sustained community pressure and support for convenience store owners who are willing to change their business model.
减少烟草供应已被提议作为减少烟草使用并使其非规范化的一种手段。一些零售商已停止销售烟草。因此，我们调查了新西兰便利店店主停止销售烟草或销售尼古丁替代疗法的意愿。作为停止销售烟草的激励措施，为他们的店铺提供宣传推广。
我们要求新西兰奥克兰都会区的便利店店主从三种行动中选择其一。第一种是在短时间内停止销售烟草；第二种是限制销售烟草的时间；第三种是展示并销售尼古丁替代疗法。所有参与的零售商都完成了关于销售烟草的简短访谈。我们还对顾客进行了关于尼古丁替代和戒烟的调查。
三分之一符合条件的零售商同意参与。大多数参与的零售商（93%）不愿意停止或限制烟草销售，2家（7%）已经停止销售烟草。烟草被视为他们生意的关键产品。购买香烟的顾客中很少有人注意到尼古丁替代疗法或从便利店获取该疗法。
大幅减少社区内烟草的可获得性可能需要立法手段，并辅以持续的社区压力以及对愿意改变其商业模式的便利店店主的支持。
