Nationwide Children's Hospital, Data Resource Center, Columbus, Ohio, USA.
Division of Biostatistics, The Ohio State University College of Public Health, Columbus, Ohio, USA.
Tob Control. 2017 Jul;26(4):446-451. doi: 10.1136/tobaccocontrol-2015-052787. Epub 2016 Jul 25.
Tobacco retail sales are prohibited within 100 m of schools in many large cities in China. However, little is known about the enforcement of this zoning regulation. The objectives of this study were to estimate tobacco retailers' compliance with the regulation, examine the density of tobacco retail stores, describe the types of tobacco products sold in stores and how they are marketed, and determine if there are displays of warning messages in retail stores around schools and in neighbourhoods in Changsha, China.
Tobacco retail stores located within 200 m of 36 schools and 36 residential neighbourhoods were audited by trained students with a validated audit form.
On average, there were about 3 tobacco retail stores within 100 m of the front entrance of schools. The density of the stores and the types of tobacco products sold in the stores were similar near schools and in neighbourhoods. Over one-fourth of the stores had exterior tobacco advertisements. Interior advertising was slightly less prevalent, and it was most prevalent among tobacco shops (62.5%). Tobacco displays that target children were pervasive, with about 83% of tobacco retail stores displaying cigarettes within 1 m of the floor and 59% displaying cigarettes within 0.3 m of toys and candy. About 40% of stores within 100 m of a school had a visible retail licence. Only 19.6% of the stores had a 'smoke-free' sign and 22.2% had a 'no sales to minors' sign.
We observed low enforcement of the regulation that bans tobacco retail sales near schools and high prevalence of tobacco displays that target children in Changsha, China. Chinese officials should act to effectively enforce the regulation bans of tobacco sales near schools. In addition, regulations are urgently needed to limit tobacco marketing practices at the point of sale, especially those targeting youth.
在中国许多大城市，烟草零售销售被禁止在学校 100 米范围内。然而，对于这项分区规定的执行情况却知之甚少。本研究的目的是估计零售商对该规定的遵守情况，检查烟草零售店的密度，描述商店销售的烟草产品类型以及销售方式，并确定学校周围和长沙居民区的零售店是否有展示警告信息。
由经过培训的学生使用经过验证的审核表对位于 36 所学校和 36 个居民区 200 米范围内的烟草零售商店进行审核。
平均而言，每所学校正门附近约有 3 家烟草零售店。学校附近和居民区附近的商店密度和销售的烟草产品类型相似。超过四分之一的商店有外部烟草广告。内部广告略少，但烟草专卖店的广告最多（62.5%）。针对儿童的烟草展示非常普遍，大约 83%的烟草零售店将香烟摆在距离地面 1 米以内的地方，59%的商店将香烟摆在距离玩具和糖果 0.3 米以内的地方。距离学校 100 米以内的商店中，有 40%左右有可见的零售许可证。只有 19.6%的商店有“无烟”标志，22.2%的商店有“禁止向未成年人销售”标志。
我们观察到，在中国长沙，禁止在学校附近销售烟草的规定执行不力，针对儿童的烟草展示非常普遍。中国官员应采取行动，有效执行禁止在学校附近销售烟草的规定。此外，急需制定限制销售点烟草营销做法的规定，特别是针对青年的规定。
