Visual search along the colour dimension.

Subjects searched for a chromatic target among coloured background items. With low target-background chromatic similarity, response latencies remained uniformly short whether the target was present or not and whether the items were chromatically homogeneous or not. Latencies increased with increases in target-background similarity and were longest with heterogeneous backgrounds, with which the effects of trial also became manifest. We employed Treisman's model of visual search to account for these findings. In particular, we suggest that similarity increases forced a shift from a preattentive to an attentive search, the latter being importantly shaped by the background's level of chromatic variance.