Rand David G, Kraft-Todd Gordon T
Department of Psychology, Yale University New Haven, CT, USA ; Department of Economics, Yale University New Haven, CT, USA ; Organizational Behavior, School of Management, Yale University New Haven, CT, USA.
Department of Psychology, Yale University New Haven, CT, USA.
Front Behav Neurosci. 2014 Sep 3;8:300. doi: 10.3389/fnbeh.2014.00300. eCollection 2014.
The cognitive basis of prosocial behavior has received considerable recent attention. Previous work using economic games has found that in social dilemmas, intuitive decisions are more prosocial on average. The Social Heuristics Hypothesis (SHH) explains this result by contending that strategies which are successful in daily life become automatized as intuitions. Deliberation then causes participants to adjust to the self-interested strategy in the specific setting at hand. Here we provide further evidence for the SHH by confirming several predictions regarding when and for whom time pressure/delay will and will not alter contributions in a Public Goods Game (PGG). First, we replicate and extend previous results showing that (as predicted by the SHH) trust of daily-life interaction partners and previous experience with economic games moderate the effect of time pressure/delay in social dilemmas. We then confirm a novel prediction of the SHH: that deliberation should not undermine the decision to benefit others when doing so is also individually payoff-maximizing. Our results lend further support to the SHH, and shed light on the role that deliberation plays in social dilemmas.
亲社会行为的认知基础最近受到了相当多的关注。以往使用经济博弈的研究发现,在社会困境中,平均而言,直觉决策更具亲社会性。社会启发式假说(SHH)通过认为在日常生活中成功的策略会作为直觉而自动化来解释这一结果。然后,深思熟虑会使参与者在当前特定情境中调整为自利策略。在这里,我们通过证实关于时间压力/延迟何时以及对谁会和不会改变公共物品博弈(PGG)中的贡献的几个预测,为SHH提供了进一步的证据。首先,我们复制并扩展了先前的结果,表明(如SHH所预测)对日常生活互动伙伴的信任以及先前的经济博弈经验会调节社会困境中时间压力/延迟的影响。然后,我们证实了SHH的一个新预测:当为他人谋利也是个人收益最大化时,深思熟虑不应破坏这样做的决定。我们的结果进一步支持了SHH,并阐明了深思熟虑在社会困境中所起的作用。