Department of Psychology, Department of Economics, Program in Cognitive Science, School of Management, Yale University, New Haven, CT, USA.
Trends Cogn Sci. 2013 Aug;17(8):413-25. doi: 10.1016/j.tics.2013.06.003. Epub 2013 Jul 13.
Why should you help a competitor? Why should you contribute to the public good if free riders reap the benefits of your generosity? Cooperation in a competitive world is a conundrum. Natural selection opposes the evolution of cooperation unless specific mechanisms are at work. Five such mechanisms have been proposed: direct reciprocity, indirect reciprocity, spatial selection, multilevel selection, and kin selection. Here we discuss empirical evidence from laboratory experiments and field studies of human interactions for each mechanism. We also consider cooperation in one-shot, anonymous interactions for which no mechanisms are apparent. We argue that this behavior reflects the overgeneralization of cooperative strategies learned in the context of direct and indirect reciprocity: we show that automatic, intuitive responses favor cooperative strategies that reciprocate.
为什么你要帮助竞争对手?如果你慷慨解囊,却让搭便车的人坐享其成,那你为什么还要为公益做贡献呢?在竞争激烈的世界里,合作是一个难题。除非存在特定的机制,否则自然选择会阻碍合作的进化。目前已经提出了五种这样的机制:直接互惠、间接互惠、空间选择、多层次选择和亲缘选择。在这里,我们讨论了来自实验室实验和人类互动实地研究的每个机制的经验证据。我们还考虑了在单次、匿名互动中没有明显机制的合作行为。我们认为,这种行为反映了在直接和间接互惠背景下学习的合作策略的过度泛化:我们表明,自动的、直观的反应倾向于互惠的合作策略。