Segarra-Oña María-del-Val, Peiró-Signes Angel, Cervelló-Royo Roberto
Management Department, 7D Building, Universitat Politècnica de València, Camino de Vera, s/n, 46022, Valencia, Spain.
Social Sciences Department, Business School, 7J Building, Universitat Politècnica de València, Camino de Vera, s/n, 46022, Valencia, Spain.
Sci Eng Ethics. 2015 Dec;21(6):1469-84. doi: 10.1007/s11948-014-9620-2. Epub 2014 Dec 17.
This paper examines key aspects in the innovative behavior of the construction firms that determine their environmental orientation while innovating. Structural equation modeling was used and data of 222 firms retrieved from the Spanish Technological Innovation Panel (PITEC) for 2010 to analyse the drivers of environmental orientation of the construction firms during the innovation process. The results show that the environmental orientation is positively affected by the product and process orientation of construction firms during the innovation process. Furthermore, the positive relation between the importance of market information sources and environmental orientation, mediated by process and product orientation, is discussed. Finally, a model that explains these relations is proposed and validated. Results have important managerial implications for those companies worried about their eco-innovative focus as the types of actions and relations within firms most suitable for improving their eco-innovative orientation are highlighted.
本文探讨了建筑公司创新行为中的关键方面，这些方面决定了它们在创新时的环境导向。研究采用结构方程模型，并利用从西班牙技术创新面板（PITEC）获取的2010年222家公司的数据，分析建筑公司在创新过程中环境导向的驱动因素。结果表明，在创新过程中，建筑公司的产品和流程导向对环境导向有积极影响。此外，还讨论了市场信息来源的重要性与环境导向之间通过流程和产品导向介导的正相关关系。最后，提出并验证了一个解释这些关系的模型。研究结果对那些担心自身生态创新重点的公司具有重要的管理启示，因为突出了公司内部最适合改善其生态创新导向的行动类型和关系。
