Han Wucheng, Zhou Yang, Lu Ruoyu
School of Economics and Management, University of Electronic Science and Technology of China, Chengdu, China.
School of Finance and Public Administration, Anhui University of Finance and Economics, Bengbu, China.
Front Psychol. 2022 Oct 20;13:971654. doi: 10.3389/fpsyg.2022.971654. eCollection 2022.
In the highly competitive Chinese construction market, developing a strategic orientation alone fails to maintain the sustainable competitive advantage of firms. In this paper, the mechanism of strategic orientation and business model innovation on corporate performance in a dynamic environment is investigated. Based on a sample of 356 Chinese construction firms, the partial least squares structural equation modelling (PLS-SEM) was adopted to test the hypotheses. It is found that entrepreneurial orientation and market orientation affect corporate performance differently. Unlike market orientation, which directly affects corporate performance, entrepreneurial orientation through business model innovation exerts influence instead of direct affection. Business model innovation plays a fully mediating role between entrepreneurial orientation and corporate performance and partially between market orientation and corporate performance. Meanwhile, environmental dynamism can positively moderate the relationship between business model innovation and corporate performance. This paper deepens the research on strategic orientation, business model innovation and corporate performance. The findings can provide a reference for construction firm managers to develop strategies and conduct business model innovation, which can finally help seek sustainable development in a dynamic environment.
在竞争激烈的中国建筑市场中，仅发展战略导向并不能维持企业的可持续竞争优势。本文研究了动态环境下战略导向和商业模式创新对企业绩效的作用机制。基于356家中国建筑企业的样本，采用偏最小二乘结构方程模型（PLS-SEM）对假设进行检验。研究发现，创业导向和市场导向对企业绩效的影响不同。与直接影响企业绩效的市场导向不同，创业导向通过商业模式创新发挥作用而非直接影响。商业模式创新在创业导向与企业绩效之间起完全中介作用，在市场导向与企业绩效之间起部分中介作用。同时，环境动态性能够正向调节商业模式创新与企业绩效之间的关系。本文深化了对战略导向、商业模式创新和企业绩效的研究。研究结果可为建筑企业管理者制定战略和进行商业模式创新提供参考，最终有助于在动态环境中寻求可持续发展。
