身体意象对大学生智能手机上饮食/健身应用程序态度的影响。
Effects of body image on college students' attitudes toward diet/fitness apps on smartphones.
机构信息
1 School of Media and Communication, Chung-Ang University , Seoul, South Korea .
出版信息
Cyberpsychol Behav Soc Netw. 2015 Jan;18(1):41-5. doi: 10.1089/cyber.2014.0383.
Abstract
Considering the increasing use of diet/fitness apps, this study aimed to investigate how four factors related to body image--evaluations of and orientations toward both appearance and fitness--impact college students' perception of the usefulness of such apps. Based on the Technology Acceptance Model, this study tested a path model examining the relationships among the four body-image-oriented factors, perceived usefulness (PU) of diet/fitness apps, and behavioral intention to use such apps. Results from a path analysis revealed that while college students' evaluation of appearance and fitness decreased the PU of diet/fitness apps, their orientation toward fitness increased the same outcome variable.
摘要
考虑到饮食/健身应用程序的使用越来越多，本研究旨在调查与体像相关的四个因素——对外观和健身的评价和取向——如何影响大学生对这些应用程序有用性的看法。本研究基于技术接受模型，检验了一个路径模型，该模型考察了四个体像导向因素、对饮食/健身应用程序的感知有用性（PU）以及使用此类应用程序的行为意向之间的关系。路径分析的结果表明，虽然大学生对自己的外表和健康的评价降低了他们对饮食/健身应用程序的有用性感知，但他们对健身的取向却提高了这一结果变量。
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