a Media Communication Division , Hankuk University of Foreign Studies.
b School of Media & Communication , Chung-Ang University.
Health Commun. 2017 Dec;32(12):1445-1453. doi: 10.1080/10410236.2016.1167998. Epub 2016 Jun 29.
This study explored how the gratifications obtained from the use of diet and fitness apps may motivate users to continue their use of these apps. The effects of seven gratifications obtained were analyzed through hierarchical regression analyses. Results showed that the five gratifications of recordability, networkability, credibility, comprehensibility, and trendiness significantly predicted user intention to continue using diet/fitness apps; the hypothesized gratifications of accuracy and entertainment were not significant predictors. These findings contribute to broadening our theoretical and practical knowledge of new digital, mobile media phenomena by identifying use motivations specific to diet/fitness apps. Based on the findings, recommendations for researchers, practitioners, and developers are provided.
本研究探讨了从使用饮食和健身应用程序中获得的满足感如何激励用户继续使用这些应用程序。通过层次回归分析分析了七种满足感的影响。结果表明，记录性、社交性、可信度、易懂性和时尚性这五种满足感显著预测了用户继续使用饮食/健身应用程序的意愿；准确性和娱乐性这两个假设的满足感不是显著的预测因素。这些发现通过确定特定于饮食/健身应用程序的使用动机，为新的数字、移动媒体现象的理论和实践知识的拓展做出了贡献。基于这些发现，为研究人员、从业者和开发者提供了建议。
