Seeber Lea, Michl Bettina, Rundblad Gabriella, Trusko Brett, Schnjakin Maxim, Meinel Christoph, Weinberg Ulrich, Gaedicke Gerhard, Rath Barbara
Department of Pediatrics, Division of Pneumonology-Immunology, Charite University Medical Center, Augustenburger Platz 1, 13353 Berlin, Germany.
Curr Drug Saf. 2015;10(1):31-40. doi: 10.2174/157488631001150407105400.
The highly complex and controversial topic of vaccine safety communication warrants innovative, user-centered solutions that would start with gaining mutual respect while taking into account the needs, concerns and underlying motives of patients, parents and physicians. To this end, a non-profit collaborative project was conducted by The Vienna Vaccine Safety Initiative, an international think tank aiming to promote vaccine safety research and communication, and the School of Design Thinking in Potsdam, Germany, the first school for innovation in Europe. The revolutionary concept of the Design Thinking approach is to group students in small multi-disciplinary teams. As a result they can generate ground-breaking ideas by combining their expertise and different points of view. The team agreed to address the following design challenge question: "How might we enable physicians to encourage parents and children to prevent infectious diseases?" The current article describes, step-by step, the ideation and innovation process as well as first tangible outcomes of the project.
疫苗安全沟通这一高度复杂且颇具争议的话题需要创新的、以用户为中心的解决方案，这些方案应始于获得相互尊重，同时考虑患者、家长和医生的需求、担忧及潜在动机。为此，一个非营利性合作项目由维也纳疫苗安全倡议组织（一个旨在促进疫苗安全研究与沟通的国际智囊团）和德国波茨坦设计思维学院（欧洲第一所创新学院）共同开展。设计思维方法的革命性理念是将学生分成小型多学科团队。这样一来，他们就能通过结合自身专业知识和不同观点，提出开创性的想法。该团队同意解决以下设计挑战问题：“我们如何才能让医生鼓励家长和孩子预防传染病？”本文逐步描述了该项目的构思与创新过程以及首批实际成果。
