Shamsi Mahmoud, Pariani Abbas, Shams Mohsen, Soleymani-nejad Marzieh
Industrial Engineering, Systems Management and Productivity, Isfahan, Iran.
Center for Control of Non-Communicable Diseases, Deputy of Health, Ministry of Health and Medical Education, Tehran, Iran.
Inj Prev. 2016 Apr;22(2):149-52. doi: 10.1136/injuryprev-2014-041461. Epub 2015 Apr 14.
To study the effects of an intervention based on social marketing to persuade workers to use personal protective equipment (PPE) in constructing subway stations in Isfahan, Iran. This was a quasi-experimental study. Two stations were selected as intervention and control groups. Intervention was designed based on results of a formative research. A free package containing a safety helmet with a tailored message affixed to it, mask and gloves and an educational pamphlet was delivered to the intervention group. After 6 weeks, behaviours in the intervention and control stations were measured using an observational checklist. After the intervention, the percentage of workers who used PPE at the intervention station increased significantly. OR for helmet and mask usage was 7.009 and 2.235, respectively, in the intervention group. Social marketing can be used to persuade workers to use PPE in the workplace.
为研究基于社会营销的干预措施对说服伊朗伊斯法罕地铁站建设工人使用个人防护装备（PPE）的效果。这是一项准实验研究。选择两个地铁站作为干预组和对照组。干预措施是根据一项形成性研究的结果设计的。向干预组发放了一个免费套装，其中包括一个贴有定制信息的安全帽、口罩、手套和一本教育宣传册。6周后，使用观察清单对干预站和对照站的行为进行测量。干预后，干预站使用个人防护装备的工人比例显著增加。干预组中安全帽和口罩使用的比值比分别为7.009和2.235。社会营销可用于说服工人在工作场所使用个人防护装备。
