Volken T, Buser A, Holbro A, Bart T, Infanti L
School of Health Professions, Zurich University of Applied Sciences, Winterthur, Switzerland.
Regional Blood Transfusion Service, Swiss Red Cross, Basel, Switzerland.
Vox Sang. 2015 Aug;109(2):155-62. doi: 10.1111/vox.12269. Epub 2015 Apr 20.
For the prevention of blood shortages, it is essential for blood banks to design and implement donor recruitment and donor retention strategies that take into account the determinants of donor return.
We studied the behaviour of first-time blood donors in the region of Basel, Switzerland, between 1996 and 2011 and described factors associated with transition from active to inactive donor in two successive first-time donor cohorts (1996-2002, 2003-2008).
The risk of becoming an inactive donor was associated with being younger and female, not being a 0-negative donor and living in an urban area. Over time, hazards of becoming an inactive donor were converging for individuals living in non-urban and urban areas as were those of younger and older donors. After their first donation, 73.6% and 67.5% of males in the 1996-2002 and 2003-2008 cohorts, respectively, donated at least once in the following 24 months. The proportion of returning female donors was 71.8% and 65.4%, respectively.
The increased volatility of first-time blood donors suggests that marketing actions and strategies aimed at increasing return rates should be reinforced, especially for younger and female blood donors.
为预防血液短缺，血库设计并实施考虑到献血者回访决定因素的献血者招募和保留策略至关重要。
我们研究了1996年至2011年间瑞士巴塞尔地区首次献血者的行为，并描述了两个连续首次献血者队列（1996 - 2002年，2003 - 2008年）中从活跃献血者转变为非活跃献血者的相关因素。
成为非活跃献血者的风险与年龄较小、女性、非O型阴性献血者以及居住在城市地区有关。随着时间推移，居住在非城市和城市地区的个体以及年轻和年长献血者成为非活跃献血者的风险趋于一致。在首次献血后，1996 - 2002年队列和2003 - 2008年队列中分别有73.6%和67.5%的男性在接下来的24个月内至少再次献血一次。再次献血的女性比例分别为71.8%和65.4%。
首次献血者波动性增加表明，应加强旨在提高回访率的营销行动和策略，特别是针对年轻和女性献血者。
