Makkar Steve R, Gilham Frances, Williamson Anna, Bisset Kellie
Sax Institute, Level 13, Building 10, 235 Jones Street, Ultimo, NSW, 2007, Australia.
Implement Sci. 2015 Apr 23;10:56. doi: 10.1186/s13012-015-0241-1.
There is a need to develop innovations that help policymakers better engage with research in order to increase its use in policymaking. As part of the Centre for Informing Policy in Health with Evidence from Research (CIPHER), we established Web CIPHER, an online tool with dynamic interactive elements such as hot topics, research summaries, blogs from trusted figures in health policy and research, a community bulletin board, multimedia section and research portal. The aim of this study was to examine policymakers' use of the website, and determine which sections were key drivers of use.
Google Analytics (GA) was used to gather usage data during a 16-month period. Analysis was restricted to Web CIPHER members from policy agencies. We examined descriptive statistics including mean viewing times, number of page visits and bounce rates for each section and performed analyses of variance to compare usage between sections. Repeated measures analyses were undertaken to examine whether a weekly reminder email improved usage of Web CIPHER, particularly for research-related content.
During the measurement period, 223 policymakers from more than 32 organisations joined Web CIPHER. Users viewed eight posts on average per visit and stayed on the site for approximately 4 min. The bounce rate was less than 6%. The Blogs and Community sections received more unique views than all other sections. Blogs relating to improving policymakers' skills in applying research to policy were particularly popular. The email reminder had a positive effect on improving usage, particularly for research-related posts.
The data indicated a relatively small number of users. However, this sample may not be representative of policymakers since membership to the site and usage was completely voluntarily. Nonetheless, those who used the site appeared to engage well with it. The findings suggest that providing blog-type content written by trusted experts in health policy and research as well as regular email reminders may provide an effective means of disseminating the latest research to policymakers through an online web portal.
有必要开发创新方法，以帮助政策制定者更好地参与研究，从而提高研究成果在政策制定中的应用。作为“基于研究证据为健康政策提供信息中心”（CIPHER）的一部分，我们创建了网络CIPHER，这是一个具有动态交互元素的在线工具，包括热点话题、研究摘要、健康政策和研究领域权威人士撰写的博客、社区公告栏、多媒体板块以及研究门户。本研究的目的是调查政策制定者对该网站的使用情况，并确定哪些板块是使用的关键驱动因素。
使用谷歌分析（GA）在16个月的时间段内收集使用数据。分析仅限于政策机构的网络CIPHER成员。我们检查了描述性统计数据，包括每个板块的平均浏览时间、页面访问次数和跳出率，并进行方差分析以比较各板块之间的使用情况。进行重复测量分析，以检查每周一次的提醒电子邮件是否能提高网络CIPHER的使用量，特别是与研究相关内容的使用量。
在测量期间，来自32个以上组织的223名政策制定者加入了网络CIPHER。用户每次访问平均浏览8篇文章，在网站上停留约4分钟。跳出率低于6%。博客和社区板块获得的独立浏览量比所有其他板块都多。与提高政策制定者将研究应用于政策的技能相关的博客特别受欢迎。电子邮件提醒对提高使用量有积极影响，特别是对于与研究相关的文章。
数据显示用户数量相对较少。然而，由于该网站的会员资格和使用完全是自愿的，这个样本可能不代表政策制定者。尽管如此，使用该网站的人似乎与它互动良好。研究结果表明，提供由健康政策和研究领域的权威专家撰写的博客类内容以及定期的电子邮件提醒，可能是通过在线门户网站向政策制定者传播最新研究成果的有效手段。
