Skin cancer beliefs, knowledge, and prevention practices: a comparison of farmers and nonfarmers in a midwestern population.

Farmers have substantial sun exposure and increased skin cancer risk but poor sun protection practices. There are few studies regarding the underlying factors that contribute to inadequate skin cancer prevention practices in the farming population, and minimal data to guide skin cancer awareness and educational interventions for this population. The purpose of this study was to assess skin cancer knowledge, sun protection behaviors and barriers, health care information sources, and the impact of skin cancer screening among midwestern farmers and nonfarmers. Individuals attending a free skin cancer screening during 2011 Wisconsin Farm Technology Days were surveyed for self-reported sun protection use, extent of sun exposure, and skin cancer and sun protection beliefs and knowledge. A total of 476 individuals participated in the study, including 194 farmers. Although farmers identified sun protection benefits, few reported optimal practices, with only 23% of farmers reporting sunscreen use always or frequently when out in the sun for 15 minutes or more. Common barriers to sun protection included discomfort with wearing long pants and long shirts, forgetfulness with sunscreen use, and inconvenience with wearing wide-brimmed hats. Higher knowledge scores in farmers were associated with better sun protection. Farmers utilized different sources of health care information compared with nonfarmers, including farm magazines and newspapers, radio, and farm organizations. Providers should consider the unique characteristics of the farming population to provide skin cancer prevention education that is tailored to the needs of this population, such as reminders for sunscreen use and resources for sun-protective hats that do not interfere with work. Among individuals without prior history of skin cancer, 34% of farmers and 22% of nonfarmers (P = .0127) were referred for additional evaluation due to identification of a concerning lesion at the screening event. Thus, farmers may preferentially benefit from skin cancer screening events, and this population should be targeted for additional screening events in the future. This study identifies unique characteristics of the farming population that can assist providers in caring for this population and guide the future development of skin cancer awareness, prevention, and screening initiatives to benefit farmers.