Saliba Vanessa, Washer Peter, Pett Philippa, Kakkar Manish, Abbas Syed, Raghuvanshi Bhavna, McKee Martin
Public Health England, London, UK.
Royal College of Radiologists, London, UK.
J Public Health Policy. 2016 Feb;37(1):1-19. doi: 10.1057/jphp.2015.30. Epub 2015 Oct 1.
Research papers on New Delhi metallo-β-lactamase (NDM-1) provoked considerable but very different media coverage in the United Kingdom (UK) and India. We describe how the media represented this research using qualitative thematic analysis of contemporary coverage by daily newspapers in the UK and India. Fifty-four UK and 187 Indian articles mentioned NDM-1, describing it as the 'new super superbug' resistant to most antibiotics. They emphasised the role of medical tourism to the Indian subcontinent. In both countries, blame was framed abstractly as arising from the general misuse of antibiotics. In India, controversy about using New Delhi to name the organism dominated coverage, with officials seeking to discredit the two studies and media coverage characterised by denial and outrage, developing into theories of conspiracies to undermine tourism. Researchers must seek to anticipate the way that their work may be reported and proactively engage with the media to maximise the public health impact of their findings.
关于新德里金属β-内酰胺酶（NDM-1）的研究论文在英国和印度引发了大量但截然不同的媒体报道。我们通过对英国和印度日报的当代报道进行定性主题分析，描述了媒体如何呈现这项研究。54篇英国文章和187篇印度文章提到了NDM-1，将其描述为对大多数抗生素具有抗性的“新型超级超级细菌”。它们强调了前往印度次大陆的医疗旅游的作用。在这两个国家，指责都被抽象地归咎于抗生素的普遍滥用。在印度，关于用新德里来命名这种生物体的争议主导了报道，官员们试图诋毁这两项研究，媒体报道的特点是否认和愤怒，进而发展出破坏旅游业的阴谋论。研究人员必须设法预测他们的工作可能被报道的方式，并积极与媒体接触，以最大限度地提高其研究结果对公众健康的影响。
