吸引关注与传播开来：信息特征和新闻分享渠道如何影响健康新闻的传播
Attracting Views and Going Viral: How Message Features and News-Sharing Channels Affect Health News Diffusion.
作者信息
Kim Hyun Suk
机构信息
University of Pennsylvania.
出版信息
J Commun. 2015 Jun 1;65(3):512-534. doi: 10.1111/jcom.12160. Epub 2015 May 14.
Abstract
This study examined how intrinsic as well as perceived message features affect the extent to which online health news stories prompt audience selections and social retransmissions, and how news-sharing channels (e-mail vs. social media) shape what goes viral. The study analyzed actual behavioral data on audience viewing and sharing of health news articles, and associated article content and context data. News articles with high informational utility and positive sentiment invited more frequent selections and retransmissions. Articles were also more frequently selected when they presented controversial, emotionally evocative, and familiar content. Informational utility and novelty had stronger positive associations with e-mail-specific virality, while emotional evocativeness, content familiarity, and exemplification played a larger role in triggering social media-based retransmissions.
摘要
本研究探讨了内在的以及感知到的信息特征如何影响在线健康新闻报道促使受众选择和社会再传播的程度，以及新闻分享渠道（电子邮件与社交媒体）如何塑造传播开来的内容。该研究分析了关于受众阅读和分享健康新闻文章的实际行为数据，以及相关的文章内容和背景数据。具有高信息效用和积极情绪的新闻文章会引发更频繁的选择和再传播。当文章呈现出有争议的、能唤起情感的和熟悉的内容时，也会被更频繁地选择。信息效用和新颖性与特定于电子邮件的传播性有更强的正相关关系，而情感唤起、内容熟悉度和举例说明在触发基于社交媒体的再传播中发挥了更大作用。
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