Department of Health Policy, Management, and Behavior, University at Albany School of Public Health, Rensselaer, NY, USA.
Office of Minority Health and Health Disparities Prevention, New York State Department of Health, Albany, NY, USA.
J Racial Ethn Health Disparities. 2016 Sep;3(3):508-17. doi: 10.1007/s40615-015-0169-9. Epub 2015 Oct 20.
There is limited information about media and technology use, as well as health information-seeking patterns, specifically for Hispanics/Latinos at the state level. An understanding of access, usage patterns, and preferences for receiving health information is critical for state-level organizations to effectively reach and serve this growing population.
A telephone survey was developed to assess media and technology access, use patterns, health-seeking information patterns, and preferences for receiving health information. The survey was conducted in New York state from August 8 to November 4, 2013, using random digit dialing. The overall sample of 1350 included 412 Hispanic/Latino adults who are the focus of this study.
Most Hispanic/Latino respondents reported having at least one working computer at home (78 %) and using the Internet (84 %); almost all who had a computer reported having high-speed Internet service (90 %). Cell phone ownership was common (88 %), and many had a smartphone (71 %). Activities most likely to occur several times per day were sending text messages (61 %), using phone apps (49 %), using a search engine (40 %), using email (34 %), and using social networking sites (32 %). The most preferred channels of receiving health information were websites, mail, and television. Older respondents were significantly less likely to have the technologies, engage in technology activities, and prefer newer forms of information dissemination (i.e., text messages). Education and income were important predictors in some cases.
While most Hispanics/Latinos have access to various technologies, the reason for using those technologies and preferences for receiving health information most often varies by age and, sometimes, by education and income. Older adults tend to seek health information from traditional sources such as television and brochures, while younger adults favored newer technologies. Knowing preferences of the population can help ensure proper media channels are selected for dissemination of health information to Hispanic/Latino communities.
关于媒体和技术的使用情况，以及健康信息搜索模式，特别是在州一级的西班牙裔/拉丁裔人群中，相关信息非常有限。了解获取、使用模式和接收健康信息的偏好，对于州一级的组织来说至关重要，这有助于他们有效地接触和服务于这个不断增长的群体。
采用电话调查的方式，评估媒体和技术的获取、使用模式、健康信息搜索模式，以及接收健康信息的偏好。该调查于 2013 年 8 月 8 日至 11 月 4 日在纽约州进行，采用随机数字拨号的方式。总体样本为 1350 人，其中包括 412 名西班牙裔/拉丁裔成年人，是本研究的重点。
大多数西班牙裔/拉丁裔受访者报告称家中至少有一台工作用电脑（78%）并使用互联网（84%）；几乎所有拥有电脑的受访者都报告称使用高速互联网服务（90%）。手机拥有率很高（88%），许多人拥有智能手机（71%）。每天多次发生的活动包括发送短信（61%）、使用手机应用程序（49%）、使用搜索引擎（40%）、使用电子邮件（34%）和使用社交网站（32%）。最受欢迎的接收健康信息的渠道是网站、邮件和电视。年龄较大的受访者拥有技术的可能性显著较低，参与技术活动的可能性也较低，并且较不喜欢较新的信息传播形式（即短信）。在某些情况下，教育程度和收入是重要的预测因素。
虽然大多数西班牙裔/拉丁裔都可以使用各种技术，但使用这些技术的原因和最常选择的接收健康信息的方式因年龄而异，有时也因教育程度和收入而异。老年人倾向于从电视和宣传册等传统来源获取健康信息，而年轻人则更喜欢新技术。了解人口的偏好可以帮助确保为西班牙裔/拉丁裔社区选择适当的媒体渠道来传播健康信息。
