Borgmann Hendrik, Woelm Jan-Henning, Merseburger Axel, Nestler Tim, Salem Johannes, Brandt Maximilian P, Haferkamp Axel, Loeb Stacy
Department of Urology, University Hospital Frankfurt, Germany;
Department of Urology, University Hospital Luebeck, Germany;
Can Urol Assoc J. 2016 Jan-Feb;10(1-2):39-44. doi: 10.5489/cuaj.3322.
The microblogging social media platform Twitter is increasingly being adopted in the urologic field. We aimed to analyze participants, tweet strategies, and tweet content of the Twitter discussion at a urologic conference.
A comprehensive analysis of the Twitter activity at the European Association of Urology Congress 2013 (#eau2013) was performed, including characteristics of user profiles, engagement and popularity measurements, characteristics and timing of tweets, and content analysis.
Of 218 Twitter contributors, doctors (45%) were the most frequent, ahead of associations (15%), companies (10%), and journals (3%). However, journals had the highest tweet/participant rate (22 tweets/participant), profile activity (median: 1177, total tweets, 1805 followers, 979 following), and profile popularity (follower/following ratio: 2.1; retweet rank percentile: 96%). Links in a profile were associated with higher engagement (p<0.0001) and popularity (p<0.0001). Of 1572 tweets, 57% were original tweets, 71% contained mentions, 20% contained links, and 25% included pictures. The majority of tweets (88%) were during conference hours, with an average of 24.7 tweets/hour and a peak activity of 71 tweets/hour. Overall, 59% of tweets were informative, led by the topics uro-oncology (21%), urologic research (21%), and urotechnology (12%). Limitations include the analysis of a single conference analysis, assessment of global profile and not domain-specific activity, and the rapid evolution in Twitter-using habits.
Results of this single conference qualitative analysis are promising for an enrichment of the scientific discussions at urologic conferences through the use of Twitter.
微博社交媒体平台推特在泌尿外科领域的应用越来越广泛。我们旨在分析泌尿外科会议上推特讨论的参与者、推文策略和推文内容。
对2013年欧洲泌尿外科协会大会（#eau2013）的推特活动进行了全面分析，包括用户资料特征、参与度和受欢迎程度测量、推文特征和时间安排以及内容分析。
在218名推特贡献者中，医生（45%）是最频繁的参与者，领先于协会（15%）、公司（10%）和期刊（3%）。然而，期刊的推文/参与者比率最高（22条推文/参与者）、资料活跃度（中位数：1177，总推文数、1805名关注者、979名关注对象）和资料受欢迎程度（关注者/关注对象比率：2.1；转发排名百分位数：96%）。资料中的链接与更高的参与度（p<0.0001）和受欢迎程度（p<0.0001）相关。在1572条推文中，57%是原创推文，71%包含提及内容，20%包含链接，25%包含图片。大多数推文（88%）发布于会议期间，平均每小时24.7条推文，活动高峰为每小时71条推文。总体而言，59%的推文具有信息性，以泌尿肿瘤学（21%）、泌尿外科研究（21%）和泌尿技术（12%）等主题为主导。局限性包括对单一会议的分析、对全球资料的评估而非特定领域活动的评估以及推特使用习惯的快速演变。
这项单一会议定性分析的结果有望通过使用推特丰富泌尿外科会议上的科学讨论。
