Neff Linda J, Patel Deesha, Davis Kevin, Ridgeway William, Shafer Paul, Cox Shanna
Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, 4770 Buford Highway, MS F-79, Atlanta, GA 30341. Email:
Centers for Disease Control and Prevention, Atlanta, Georgia.
Prev Chronic Dis. 2016 Mar 24;13:E42. doi: 10.5888/pcd13.150556.
Since 2012, the Centers for Disease Control and Prevention has aired a national tobacco education campaign to encourage quitting, Tips From Former Smokers (Tips), which consists of graphic antismoking advertisements that feature former cigarette smokers. We evaluated phase 2 of the 2014 campaign by using a nationally representative longitudinal cohort.
Cigarette smokers who participated in a baseline survey were re-contacted for follow-up (n = 4,248) approximately 4 months later, immediately after the campaign's conclusion. The primary outcomes were incidence of a quit attempt in the previous 3 months, intention to quit within 30 days, and intention to quit within 6 months during the postcampaign period. We used multivariate logistic regression models to estimate the odds of each outcome. We also stratified models by race/ethnicity, education, and mental health status. Postcampaign rates of quit attempts, intentions to quit, and sustained quits were also estimated.
Exposure to the campaign was associated with increased odds of a quit attempt in the previous 3 months (OR, 1.17; P = .03) among baseline smokers and intentions to quit within the next 6 months (OR, 1.28; P = .01) among current smokers at follow-up. The Tips campaign was associated with an estimated 1.83 million additional quit attempts, 1.73 million additional smokers intending to quit within 6 months, and 104,000 sustained quits of at least 6 months.
The Tips campaign continued to have a significant impact on cessation-related behaviors, providing further justification for the continued use of tobacco education campaigns to accelerate progress toward the goal of reducing adult smoking in the United States.
自2012年以来，美国疾病控制与预防中心开展了一项全国性烟草教育运动，以鼓励戒烟，即“前吸烟者的提示”（Tips），该运动包括以曾经吸烟的人为特色的反吸烟图片广告。我们使用具有全国代表性的纵向队列对2014年运动的第二阶段进行了评估。
参与基线调查的吸烟者在大约4个月后，即运动结束后立即被重新联系进行随访（n = 4248）。主要结局是运动后时期前3个月内尝试戒烟的发生率、30天内戒烟的意向以及6个月内戒烟的意向。我们使用多变量逻辑回归模型来估计每个结局的几率。我们还按种族/族裔、教育程度和心理健康状况对模型进行了分层。还估计了运动后的戒烟尝试率、戒烟意向和持续戒烟率。
在基线吸烟者中，接触该运动与前3个月内尝试戒烟几率增加相关（OR = 1.17；P = 0.03），在随访时当前吸烟者中与未来6个月内戒烟意向相关（OR = 1.28；P = 0.01）。“提示”运动估计与另外183万次戒烟尝试、另外173万吸烟者打算在6个月内戒烟以及10.4万次至少持续6个月的成功戒烟相关。
“提示”运动继续对与戒烟相关的行为产生重大影响，为继续开展烟草教育运动以加快实现美国减少成人吸烟目标的进展提供了进一步的理由。
