Nan Xiaoli
a Department of Communications , University of Maryland.
Health Commun. 2017 Jun;32(6):721-729. doi: 10.1080/10410236.2016.1168004. Epub 2016 Jul 12.
This research examines the effects of two incidental discrete emotions-fear and anger-on health risk perception (i.e., perceived susceptibility to a health problem) and persuasion. In two experiments, fear and anger were induced before participants were exposed to a public service announcement that advocated sun protection behaviors to prevent skin cancer (Experiment 1) or flossing to prevent gum diseases (Experiment 2). It was found that fearful participants perceived greater susceptibility to the health risk than angry participants and those who were in a neutral affective state. Angry participants did not differ from those in a neutral affective state in terms of perceived susceptibility. There was mixed evidence that fear exerted an indirect effect on attitude toward the recommended health behavior and intention to perform the health behavior through health risk perception. Theoretical and practical implications of the findings are discussed.
本研究考察了两种附带的离散情绪——恐惧和愤怒——对健康风险认知（即对健康问题的感知易感性）和说服力的影响。在两项实验中，在参与者接触倡导防晒行为以预防皮肤癌的公益广告（实验1）或使用牙线预防牙龈疾病的公益广告（实验2）之前，诱发他们产生恐惧和愤怒情绪。研究发现，感到恐惧的参与者比感到愤怒的参与者以及处于中性情感状态的参与者更易感知到健康风险。在感知易感性方面，愤怒的参与者与处于中性情感状态的参与者没有差异。有混合证据表明，恐惧通过健康风险认知对推荐健康行为的态度和实施健康行为的意图产生间接影响。文中讨论了这些研究结果的理论和实际意义。
