Vervaart Peter
Principal Scientist, Royal Hobart Hospital and Chair, C-IeL IFCC.
EJIFCC. 2012 Jul 18;23(2):24-7. eCollection 2012 Jul.
Since the advent of the Internet, and in particular the development of the interactive version of the web, Web 2.0, use of Social Media has developed into a major strategy for businesses and organizations such as the IFCC to use for the purposes of Public Relations and Education. The early Internet 'Web 1.0' was a largely static environment which did not allow interaction between organizations and their customers and/or members and as such was mainly used as an information repository rather than a dynamic environment for the exchange of ideas and active marketing and education. Since the development of Web 2.0 we have seen a massive increase in web based traffic which could be loosely called 'social networking' which initially was mainly networking between individuals but more recently has developed into a major marketing resource allowing networking between organizations and individuals on the web. It follows then that by developing a Social Media presence on platforms such as Facebook, LinkedIn, Twitter and other social media sites organizations can use this networking for the purposes of marketing, public relations, and in the case of IFCC, education of members and other interested individuals across the globe.
自互联网出现以来，尤其是网络交互式版本Web 2.0的发展，社交媒体的使用已发展成为企业和组织（如国际临床化学和检验医学联合会）用于公共关系和教育目的的一项主要策略。早期的互联网“Web 1.0”在很大程度上是一个静态环境，不允许组织与其客户和/或成员之间进行互动，因此主要用作信息存储库，而不是用于思想交流以及积极营销和教育的动态环境。自Web 2.0发展以来，我们看到基于网络的流量大幅增加，这种流量可以宽泛地称为“社交网络”，它最初主要是个人之间的网络连接，但最近已发展成为一种主要的营销资源，允许组织和个人在网络上进行交流。因此，通过在Facebook、LinkedIn、Twitter等社交媒体平台上建立社交媒体形象，组织可以利用这种网络进行营销、公共关系活动，就国际临床化学和检验医学联合会而言，还可以用于对全球范围内的成员和其他感兴趣的个人进行教育。
