Department of Engineering and Public Policy, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA, 15213, USA.
Leeds University Business School and Centre for Decision Research, University of Leeds, Leeds, UK.
Sci Eng Ethics. 2017 Oct;23(5):1369-1386. doi: 10.1007/s11948-016-9816-8. Epub 2016 Oct 17.
As the specter of climate change looms on the horizon, people will face complex decisions about whether to support climate change policies and how to cope with climate change impacts on their lives. Without some grasp of the relevant science, they may find it hard to make informed decisions. Climate experts therefore face the ethical need to effectively communicate to non-expert audiences. Unfortunately, climate experts may inadvertently violate the maxims of effective communication, which require sharing communications that are truthful, brief, relevant, clear, and tested for effectiveness. Here, we discuss the 'mental models' approach towards developing communications, which aims to help experts to meet the maxims of effective communications, and to better inform the judgments and decisions of non-expert audiences.
随着气候变化的幽灵在地平线上浮现，人们将面临复杂的决策，即是否支持气候变化政策，以及如何应对气候变化对生活的影响。如果没有对相关科学的一些了解，他们可能很难做出明智的决策。因此，气候专家面临着向非专业受众进行有效沟通的道德需要。不幸的是，气候专家可能会无意中违反有效沟通的准则，这些准则要求分享真实、简洁、相关、清晰和经过有效性测试的信息。在这里，我们讨论了开发沟通的“心智模型”方法，旨在帮助专家满足有效沟通的准则，并更好地为非专业受众的判断和决策提供信息。
