Moore C H
Department of Nutrition Services, Cleveland Clinic Foundation, Ohio 44195-5146.
J Am Diet Assoc. 1989 Oct;89(10):1478-80, 1483.
Similarities exist between marketing/sales behaviors and the skills dietitians practice in the development and implementation of nutrition care plans. A parallel process can be followed throughout the nutrition care plan and the sales call. Market research is completed prior to the sales call with the client. The product or service and the desired outcome are identified. Sales strategies make up the interactive skills used to accomplish the marketing plan.
营销/销售行为与营养师在制定和实施营养护理计划时所运用的技能之间存在相似之处。在整个营养护理计划和销售拜访过程中可以遵循一个并行的流程。在与客户进行销售拜访之前要完成市场调研。确定产品或服务以及预期结果。销售策略构成用于完成营销计划的互动技能。
