"Social" Neuroscience: Leveraging Social Media to Increase Student Engagement and Public Understanding of Neuroscience.

Neuroscience is young and still developing. It is quickly adapting to a number of emerging changes in science and education. Not only have neuroscientists been at the forefront of the open access publishing movement, but many prominent neuroscientists continue to push towards making science more accessible and understandable to the broader public. Social media is a global phenomenon that is changing the way that we talk about research and education. Researchers, students, and the public alike can leverage social media to find updates in research and higher education. Social media also provides pathways to connect with experts and non-experts in a way never been seen before. Two major trends are appearing in education and social media: 1) providing more engaging teaching activities, and 2) providing opportunities for community engagement using teaching activities that leverage social media. In this article, we describe a semester long teaching activity that challenged students to use social media in their learning process. We provide initial evaluation and feedback from the students on their social media experience in class, and suggestions for how to improve the project in future implementations.