Cacioppo John T, Cacioppo Stephanie, Petty Richard E
a Center for Cognitive and Social Neuroscience , The University of Chicago , Chicago , IL , USA.
b Pritzker School of Medicine , The University of Chicago , Chicago , IL , USA.
Soc Neurosci. 2018 Apr;13(2):129-172. doi: 10.1080/17470919.2016.1273851. Epub 2017 Jan 9.
Persuasion, a prevalent form of social influence in humans, refers to an active attempt to change a person's attitudes, beliefs, or behavior. There is a growing literature on the neural correlates of persuasion. As is often the case in an emerging literature, however, there are a number of questions, concerns, and alternative interpretations that can be raised about the research and interpretations. We provide a critical review of the research, noting potential problems and issues that warrant attention to move the field forward. Among the recommendations are greater integration of neuroimaging approaches with existing behavioral theories and methods on the information processes (cognitive and affective) underlying persuasion, and moving beyond solely correlative approaches for specifying underlying neural mechanisms. Work in this area has the potential to contribute to our understanding of brain-behavior relationships as well as to advance our understanding of persuasion and social influence more generally.
说服是人类社会影响中一种普遍的形式，指的是主动尝试改变一个人的态度、信念或行为。关于说服的神经关联的文献越来越多。然而，正如新兴文献中常见的情况那样，对于这些研究和解读，有许多问题、担忧以及不同的解读可以提出。我们对该研究进行了批判性综述，指出了一些潜在的问题和事项，这些都值得关注，以便推动该领域向前发展。其中的建议包括，将神经成像方法与关于说服背后信息处理（认知和情感）的现有行为理论和方法进行更深入的整合，并且超越单纯的相关方法来明确潜在的神经机制。该领域的研究有潜力增进我们对脑与行为关系的理解，更广泛地推进我们对说服和社会影响的理解。
