a Department of Mass Communication & Communication Studies , Towson University.
Health Commun. 2018 Mar;33(3):338-348. doi: 10.1080/10410236.2016.1266579. Epub 2017 Jan 17.
This study examined the effects of temporal framing used in messages about the future likelihood of developing smoking-related diseases on intention to quit smoking. Based on construal level theory (CLT), a causal model delineating the relationships among four variables-perceived temporal distance, personal relevance, perceived susceptibility, and behavioral intention-was proposed. The model was validated by an online experiment with a sample of 222 current smokers, revealing the effects of perceived temporal distance on behavioral intention via personal relevance and perceived susceptibility. Following the CLT-grounded model, the effects of different temporal frames (near future vs. distant future) on the four variables were tested. The near-future frame featured a risk perceived to be more temporally proximal (i.e., heart attack), and the distant-future frame featured a risk perceived to be more temporally distant (i.e., larynx cancer) among current smokers. Participants exposed to the near-future frame reported significantly shorter perceived temporal distance, greater personal relevance and perceived susceptibility to the risk portrayed in the message, and greater intention to quit smoking than participants exposed to the distant-future frame. Implications for antismoking communications are discussed.
本研究考察了关于未来罹患与吸烟相关疾病可能性的信息中所使用的时间框架对戒烟意愿的影响。基于构念水平理论（CLT），提出了一个因果模型，描述了四个变量——感知时间距离、个人相关性、感知易感性和行为意图之间的关系。该模型通过对 222 名当前吸烟者的在线实验进行验证，揭示了感知时间距离通过个人相关性和感知易感性对行为意图的影响。根据 CLT 理论模型，测试了不同时间框架（近期和远期）对这四个变量的影响。近期框架所呈现的风险被认为在时间上更近（即心脏病发作），而远期框架所呈现的风险被认为在时间上更远（即喉癌）。与接触远期框架的参与者相比，接触近期框架的参与者报告的感知时间距离更短、对信息中描述的风险的个人相关性和感知易感性更高，戒烟意愿也更强。讨论了对反吸烟传播的启示。
