1 RAND Corporation, Arlington, VA, USA.
2 Department of Computer Science, Brown University, Providence, RI, USA.
Crisis. 2017 Sep;38(5):287-299. doi: 10.1027/0227-5910/a000446. Epub 2017 Feb 23.
Although communication is a key component of US strategies to prevent suicide and there are a number of marketing campaigns promoting messages that suicide is a preventable public health problem, there has been little evaluation of these campaigns.
The study describes the development of a checklist of best practices for suicide prevention communication campaigns and the use of the checklist to evaluate California's investment in "Know the Signs" (KTS-M), a suicide prevention mass media campaign.
We conducted a literature review and solicited expert feedback to identify best practices and then used the RAND/UCLA appropriateness method to assess whether KTS-M was consistent with the identified best practices.
Overall, experts agreed that KTS-M adhered to most of the 46 checklist items and suggested that the campaign was among the best suicide prevention media campaigns they had observed.
The checklist was developed through expert input and literature review and focuses only on media campaigns.
Given the nascent state of the evidence about what makes an effective suicide prevention message and the growing number of campaigns, the checklist of best practices reflects one way of promoting quality in this evolving field. The consistency between the experts' comments and their ratings of KTS-M suggests that the checklist may provide important guidance to inform the development of future campaigns and the evaluation of ongoing campaigns.
尽管沟通是美国预防自杀策略的关键组成部分，并且有许多宣传活动宣传自杀是可以预防的公共卫生问题，但这些活动的评估却很少。
本研究描述了制定预防自杀传播活动最佳实践清单的过程，并使用该清单评估加利福尼亚州对“了解迹象”（KTS-M）的投资，这是一项预防自杀大众媒体活动。
我们进行了文献回顾，并征求了专家的反馈意见，以确定最佳实践，然后使用 RAND/UCLA 适宜性方法评估 KTS-M 是否符合确定的最佳实践。
总体而言，专家们一致认为 KTS-M 遵守了清单上的 46 项中的大多数内容，并认为该活动是他们观察到的最好的预防自杀媒体活动之一。
清单是通过专家意见和文献回顾制定的，仅关注媒体活动。
鉴于关于有效预防自杀信息的证据还处于起步阶段，而且宣传活动的数量不断增加，最佳实践清单反映了在这个不断发展的领域中提高质量的一种方法。专家的意见和他们对 KTS-M 的评价之间的一致性表明，该清单可以为未来活动的制定和正在进行的活动的评估提供重要指导。
