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中国消费者对可穿戴设备在健康监测方面的感知态度:一项调查研究。

Consumers' perceived attitudes to wearable devices in health monitoring in China: A survey study.

作者信息

Wen Dong, Zhang Xingting, Lei Jianbo

机构信息

Peking University Third Hospital, 49 North Garden Rd., Haidian District, Beijing 100191, PR China; Center for Medical Informatics, Peking University, 38 Xueyuan Road, Haidian District, Beijing 100191, PR China.

Center for Medical Informatics, Peking University, 38 Xueyuan Road, Haidian District, Beijing 100191, PR China; School of Medical Informatics and Engineering, Southwest Medical University, 319 Zhongshan Rd., Jiangyang District, Luzhou 646000, PR China.

出版信息

Comput Methods Programs Biomed. 2017 Mar;140:131-137. doi: 10.1016/j.cmpb.2016.12.009. Epub 2016 Dec 15.

DOI:10.1016/j.cmpb.2016.12.009
PMID:28254069
Abstract

BACKGROUND AND OBJECTIVE

Capital market and consumer market interest in wearable devices has surged in recent years, however, their actual acceptance in the field of health monitoring is somewhat not as expected. This study aims to understand the perceptions of wearable devices of general consumers, analyze the review of the devices by users, and find existing problems associated with current wearable devices.

METHODS

Sojump.com, an on-line questionnaire tool, was used to generate the questionnaire, which focused on four aspects. The snowball sampling method was employed to collect questionnaires by making use of the author's social network.

RESULTS

(1) A total of 2058 valid questionnaires were received from the respondents from every province in China; of the respondents, 52.4% have used a wearable device. (2) The respondents had a low level of knowledge about wearable devices (2.79/5) but were optimistic with regard to the devices' future (3.86/5), and 84% recognized an acceptable price of less than 2000 RMB. Nearly half of the respondents were unwilling to continuously wear the device (47.1%) and share their health data (44.7%). (3) The functions of wearable devices that the respondents expected were mainly health management (63.5%), mobile phone accessories (61.9%), and location tracking (61.2%), and the promising hot future functions were mainly data analysis (74.2%), exercise coaching (60.5%), and child tracking (58.8%). Regarding the health monitoring functions, the respondents were most interested in heart health monitoring. (4) The respondents had different levels of emphasis regarding the existing problems of wearable devices at different use stages. Being easily damaged or lost (49.7%), being incapable of providing health recommendations based on data analysis (46.7%), and being uncomfortable to wear (45.8%) likely lead consumers to abandon the use of wearable devices.

CONCLUSIONS

Consumers are optimistic about the prospects of wearable devices; however, there is a large gap between the reliability of the measurement data, the ease of use, and the interpretation of measurement data of current wearable products and consumer expectations. Consumer demand for health management functions is higher than that for daily auxiliary-type functions, which is an issue that should be properly addressed and resolved by manufacturers.

摘要

背景与目的

近年来,资本市场和消费市场对可穿戴设备的兴趣激增,然而,它们在健康监测领域的实际接受度却有些不尽如人意。本研究旨在了解普通消费者对可穿戴设备的看法,分析用户对这些设备的评价,并找出当前可穿戴设备存在的问题。

方法

使用在线问卷工具问卷星生成问卷,问卷聚焦四个方面。采用滚雪球抽样法,利用作者的社交网络收集问卷。

结果

(1)共收到来自中国各省的2058份有效问卷;其中,52.4%的受访者使用过可穿戴设备。(2)受访者对可穿戴设备的了解程度较低(2.79分/5分),但对其未来持乐观态度(3.86分/5分),84%的受访者认可2000元以下的可接受价格。近一半的受访者不愿意持续佩戴该设备(47.1%),也不愿意分享自己的健康数据(44.7%)。(3)受访者期望可穿戴设备具备的功能主要是健康管理(63.5%)、手机配件(61.9%)和定位追踪(61.2%),未来有潜力的热门功能主要是数据分析(74.2%)、运动指导(60.5%)和儿童追踪(58.8%)。关于健康监测功能,受访者最感兴趣的是心脏健康监测。(4)受访者对可穿戴设备在不同使用阶段存在的问题重视程度不同。容易损坏或丢失(49.7%)、无法根据数据分析提供健康建议(46.7%)以及佩戴不舒服(45.8%)可能导致消费者放弃使用可穿戴设备。

结论

消费者对可穿戴设备的前景持乐观态度;然而,当前可穿戴产品的测量数据可靠性、易用性以及测量数据的解读与消费者期望之间存在较大差距。消费者对健康管理功能的需求高于日常辅助类功能,这是制造商应妥善解决的问题。

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